The fourth module of the interdisciplinary Urban Clinic LabGov 2020

The fourth module of the interdisciplinary Urban Clinic LabGov 2020

The fourth workshop and co-working of the Urban Clinic hosted NTT Data Design on the Luiss Webex platform.

Our guest, Dr. Elena Ciccarelli  and her team explained us how the multinational NTT Data was born and what the “Digital Entity” team is responsible for within the NTT group. Their activity deals with digital transformation, design process and customer experience. Mrs. Ciccarelli highlighted that in her profession open innovation is a fundamental element, especially during this period in which technology is having an exponential growth amplifying its range of action to several sectors and activities of daily life. Mr. Michele Danti, a member of the Digital Entity team remembered us the importance of designing on the basis of big data. To be more explicit, the NTT team exposed some examples of digital innovation processes by exposing Case Studies from previous contracts, for instance, the creation of apps for customers of telephone carriers (TIM and Vodafone) or Internet Banking Services. Once the consulting session, in the field of design, data processing and storytelling has been held, the Team prepared us for Saturday’s co-working with the scope of deepening and applying the theoretical notions learned during the workshop to the realization of the project of the LabGov clinic.

Let’s get started for Saturday’s co-working! The LabGovers have been divided into three groups, with one member of NTT Data leading each group. The students learned with enthusiasm, how to use the Mural platform in order to perform some practical activities. The first group “Trend” focused on creating a solid basis for the digital platform hosting their project. The second group “Feasibility” took care of defining the customer’s priorities and converge them with the project, so as to focus on various assumptions of products and services to offer. Finally, the third group “Economy” began to map the stakeholders of our project and later, they identified the services and goods needed to create value.

After lunch, everyone gathered to share the activities done during the morning. After that, a member of the LabGov team presented the draft version of the investor pitch to the hosts. The NTT data team had the opportunity to express critiques and gave a feedback and some insights and ideas on which to focus in order to develop the project based on collaborative digital innovation. To conclude the fourth co-working, the students are updated on the execution of community gardening hours that cannot be carried out in the Luiss Community Garden but will be employed in the realization of video tutorials of sustainable activities and advices for a sustainable lifestyle that one can perform at home.

During these next weeks, the LabGovers will work on the presentation of the investor pitch to be ready for the next and very exciting module of Legal Design, in which students will reflect on innovative ways to overcome legal barriers on sustainability with a team of experts from Berlin.

Don’t hesitate to check out our progress on our social medias: Facebook, Twitter and Instagram !

Ux Design for Open and Collaborative Innovation for Sustainable Fashion

Ux Design for Open and Collaborative Innovation for Sustainable Fashion

The fourth module of the Urban Clinic will take place on the 3rd and 4th of April. Once again, the students, the team and our guest, Elena Ciccarelli, engagement director for NTT DATA will meet on the Luiss platform. The workshop of Friday, from 4 to 6pm will start with an introduction from Dr. Ciccarelli focusing on the tools and the methodology needed for data gathering, a fundamental practice in order to understand consumer needs. She will then present a Case Study illustrating a model of digital business, to help the students picture these complex concepts in a more concrete way. During the past week, the LabGovers prepared a questionnaire on Sustainable Fashion and they will take advantage of the knowledge of our guest to analyze it together. In addition to the questionnaire, they also prepared three Personas and their relative Customer Decision’s Journey, which will also be presented to Dr. Ciccarelli and her team.

On Saturday 4th, from 10am to 5pm, the students will work in three groups during the morning to prepare some tasks, which they must complete and present in the afternoon. The first group will take care of the preparation of a digital business model,  the second one will focus on products design, and last but not least, the digital platform will be in the hands of the third group. To conclude the Urban Clinic LAbGov 2020 fourth module, Dr. Ciccarelli will give students a feedback about the investor pitch, for which the students have worked very hard during last weeks, between Zoom meetings, Google Drive, Miro platform and WhatsApp groups. If you are curious to find how our project keeps going entirely digitally and follow us on our social channels: Instagram, Facebook and Twitter!

Building a narrative for Open and Collaborative Innovation

Building a narrative for Open and Collaborative Innovation

LabGov keeps going on digitally! On March 13th from 4 to 6pm, the third workshop of the Urban Clinic will take place in a surprising way. Indeed, all the students will meet in the virtual classroom 203. The Urban Clinic will host Azzurra Spirito, community-led project designer. She will introduce the concepts of service design, design process and storytelling for a process of Open and Collaborative innovation to the LabGovers, with the scope of improving their projects. 

On Saturday 14th, we will move forward with the project, supported by Azzurra Spirito expert in project design, Elena de Nictolis Luiss Research Fellow and Alessandro Piperno, PhD student Management Luiss. The co-working will take place in the virtual classroom 305a from 10am to 5pm. Students will first work together to define the personas and the customer decision journey of their project while in the afternoon they will work in groups to create the investor pitch of their project idea.

If you are interested in finding out how our project keeps going in a digital way, follow us on our social channels Instagram, Facebook and Twitter!