The third workshop of the Urban Clinic EDU@LabGov 2019 took place on Friday the 15th of March into the Viale Romania Campus of LUISS University. The workshop has inaugurated the start of the third module of the course. The module was dedicated to “Urban Law and Policy”. Indeed, the Laboratory hosted three important experts on these themes: prof. Christian Fernando Iaione, lawyer Nico Moravia, and dr. Paola Marzi.
Iaione, the scientific co-director of LabGov, teaches Urban Law and Policy and
Urbanistic Law at LUISS University.
Moravia is partner of the law firm Pavia-Ansaldo (administrative law department).
Marzi is an official of the municipality of Rome as Head of the office for the
Urban Gardens, and has a long experience on these themes since she has
participated in the drafting of the Regulation of Urban Gardens of Rome.
workshop was introduced by the speech of Prof. Iaione, who talked about his
experiences in the urban regeneration field. He exposed the project of
Co-Bologna (http://co-bologna.it/): the
program started 7 years ago and its effects were such as to spread his
principles in Italian cities like Turin, Rome and Reggio-Emilia, but also in
others parts of the world like New York, Amsterdam and Sao Paulo.
experiences demonstrated how important is to rewrite administrative and
urbanistic legislation in order to face all the problems brought in the cities
by the changes of the third millennium. What is fundamental in this process is
the participative paradigm, that means involving as much as possible all the
different urban stakeholder in order to re-define the way of living the urban
Moravia showed how it worked in the roman context, by showing the case of the
Ex-Dogana: an un-used space, owned by Cassa Depositi e Prestiti, brought back
to life by the efforts of four young entrepreneurs. The cohesion of legal,
human and economics competences, made possible to find a new and simple
solution, like a temporary leasing contract, and create what now is one of the
most important experiences of this kind in Rome.
One of the
sectors where the participative paradigm is more successful and better applied
is the urban garden’s one. Dr. Marzi explained how gardens are the place where
it is possible to focus all the energies and differences of a neighborhood, not
only as a place where plants grow, but as an instrument of social inclusion,
that generates wellness and new solutions to co-live the city by building up new
forms of community.
Module of the Urban Clinic LabGov EDU 2019 continued with the Co-Working
session, held on March 16th. The co-working session is facilitated
by Chiara De Angelis, Friends of LabGov’s ex-president.
Co-Working session took place in the LUISS Campus of Viale Romania and it started
at 10 am with Pasquale Tedesco’s testimony, expert of Confagricoltura ().
He talked about
the importance of the relationship between Earth and Nature and the fortune to
enjoy some products that Earth offers.
inspirational session, Chiara De Angelis explained the Labgovers service
design, an important passage to complete and improve the idea that they’re
developing during this A.A. of LabGov EDU. For this reason, the LabGovers were
divided into groups in order to select the “personas” (consumer type) of their
product/service, basing on their previous research.
In the afternoon, the LabGovers developed the user journey map to describe the possible experience consumers might have through the platform that they are developing.
Credits: picture from http://www.innesto.org
On the sides of the Endine Lake there is a real estate called “la Casa del Pescatore”, one of the access points to the Cavallina Valley providing services to tourists wanting to visit the area. The Casa has been managed for 16 years by a social cooperative, L’Innesto, on behalf of the Mountain Community of Laghi Bergamaschi: since 2001 the Cooperative has been offering the possibility of enjoying the lake in a sustainable way, and has participated to the local development practices and to the touristic acceptance in the area.
On June 21st, 2017 the Province of Bergamo communicated to the social cooperative L’Innesto the publication of an alienation announcement referred to the Casa del Pescatore. The local government has offered to the cooperative the right of first refusal (to be exercised within August, 19th) at the entry price of 865K euros.
The Innesto cooperative is of course well interested to the civic acquisition of this common good, in order to be able to carry on with the activities through all these years have allowed a sustainable fruition of the lake by the valley community and its hosts. The cooperative’s own financial sources, however, do not allow the accomplishment of the process of acquisition as prescribed by the local government.
That is why L’Innesto cooperative, in order to maintain the Casa del Pescatore as an open space for everyone, as well as to pursue non-profit, civic, solidaristic and social activities, has decided to:
This campaign is hopefully going to allow to the social cooperative to acquire the common good, as well as to renovate it and activate new services and activities to generate new jobs and to develop a new incisive promotion of the territory.
As Professor Christian Iaione stated in the article Città e beni comuni, “the urban spaces and services of common interest […] do satisfy many needs of living in the city because they are functional to the community’s health as well as to the individual exercise of citizenship’s rights: the quality of life and of work, sociality, mobility, amusement, sharing, sense of community, the possibility of growing new capacities and passions…all those things are immediately affected by the major or minor quality of collectively used infrastructures that a city can make available to its inhabitants” (click here to read the full article). That is why he suggested that in some the right strategy is to buy back the commons and create self-sustaining collective institutions that manage them.
Those spaces of common interest are fundamental and vital for the development of communities, and that’s why they are conceived as urban commons. Other similar experiences of civic acquisition are carried out in Rome by the Community for the Public Park of Centocelle (www.co-roma.it) and in Milan by the Macao experience (http://www.macaomilano.org).
—> Click here to read the open letter
—> Click here to download the donation form
La Cooperativa Sociale L’Innesto ha lanciato un appello per allargare la propria base associativa e una campagna di crowdfunding per raccogliere fondi destinati all’acquisizione della Casa del Pescatore e mantenerlo come luogo aperto e fruibile da tutti.
–> Clicca qui per leggere la lettera aperta alla cittadinanza
–> Clicca qui per scaricare il modulo di raccolta fondi
Fulcro della sperimentazione tecnologica delle pratiche di condivisione, le città sono diventate il centro del dibattito sulle politiche pubbliche che riguardano la sharing economy. Città di tutto il mondo, come Seoul, Amsterdam e Londra, hanno cominciato a implementare programmi, legislazioni e regolamenti-quadro per supportare la sharing economy locale. Una di queste città è Milano, patria di Milan Sharing City, un progetto compreso nello Smart City Program.
Abbiamo recentemente avuto il piacere di intervistare Renato Galliano, supervisore di Milan’s Smart City e del progetto Sharing City. Gli abbiamo chiesto di parlarci delle origini di questo progetto, e ci ha anche fornito una prima valutazione dei suoi successi e dei suoi limiti, riguardanti anche argomenti di importanza fondamentale come la partecipazione e l’inclusione.
Questo articolo è il primo d una serie, co-prodotta da LabGov e Shareable, che vuole mettere in evidenza le politiche pubbliche che promuovono la sharing economy e la tutela dei beni comuni urbani.
Enjoy the interview!
“Monica Bernardi and Christian Iaione: How did Milan Sharing City begin?
Renato Galliano: The Smart City Division has always taken a keen interest in innovative processes, especially in the urban setting and, above all, in a period—like this—of economic paradigm change. We looked at the sharing economy as we [had] previously looked at other [developments], such as innovative spaces (ex. co-working) and the relationship between [startups] and traditional industry. Recognizing [the potential of the sharing economy to become] an important phenomenon from different points of view, in early 2014 we decided to accompany its development.
[At that time], there were already several groups working on the topic. Sharexpo and Sharitaly were the main ones. [Sharexpo encouraged] reflection on the potential of sharing economy to [mitigate] the extra load on the city that [Expo Milano] would bring. We engaged with all the actors involved an open and collaborative dialogue, to learn about their needs, goals and problems.
[Our] working method, based on a listening phase, followed by a participatory phase and, as a last stage, the delivery of [a public policy instrument], has been adopted also in other policy areas: in a macro way for the Smart City theme, involving big urban players such as universities, businesses and [voluntary and community organizations]; and also for specific phenomena like co-working.
[Regarding co-working], listening to the actors involved [encouraged] us to rethink our first idea of intervention. [Instead] of creating a public co-working [space, we decided to] support the existing structures, without becoming a player in opposition [to them]. We developed ad hoc public policies such as the Co-working Register and the coworking spaces’ voucher supply system.
The same path has been followed for the Sharing City. [During] the initial phases, we collaborated [with the public] on a draft document on the topic. [We brought the final document] to the City Council [pdf] for approval and published guidelines for the sharing economy [pdf], launching a series of collaborative tools. One example is the Register of the Sharing Economy’s Actors [pdf], [which includes a list of] experts and operators (to date more than 100), followed by other activities [brought to our attention] during consultation, such as: civic crowdfunding platforms; Co-HUB, a physical space to cultivate the culture of sharing and the collaborative economy; and a call from our social innovation incubator, FabriQ, for startups working in the field.
I’d like to underline that we worked on two levels: at the local level, as seen, but also on [the national and international] levels. [We liaised] with the EU Committee of the Regions, which was working on the Opinion on the Sharing Economy at the EU level. On the national level, we worked on a proposed national law on the sharing economy with, the Italian Inter-parliamentary group for innovation, Forum PA, and ANCI. [We also worked] with some international operators such as AirBnb to define specific agreements. However, I believe that public policy [should not aim] to lock the sharing economy within stringent regulatory frameworks, since it responds to a real need—social or economic—that goes beyond the policies adopted at local, national and international levels.
What unites Milan’s various sharing economy policies?
We framed the Sharing City project [within the larger] Smart City process. The latter is a transdisciplinary public policy, and the mandate is of coordination—not of realization. The topic of the smart city is [appreciated less for its] technological dimensions and more from the citizens’ perspective. Within this “human smart city”, the sharing economy represents a tool, among others, to improve the quality of life of city-dwellers and enterprises.
[It is essential that the] different divisions [working on the smart city] dialogue and work [together]. The real problem is related not to the content of the projects, but to the traditional, “siloed” approach of public administration. To overcome this attitude is not easy, but in Milan the entire smart city process has been conducted in a horizontal way, analyzing internally the city’s projects, in a multi-purpose approach and speaking with the individual directors.
What difficulties did you encounter in developing policy for the sharing economy?
The main difficulties are not related to the city itself but to the phenomenon. First of all, the issue of regulation of new unplanned activities that touch corporate interests stratified over the decades. For this reason we decided to work [beyond the] the local level, since some regulatory arrangements depend on national and EU [authorities].
Another general difficulty is connected to the extreme diversification of the sharing economy’s actors, from multinational corporations with international technological platforms to community experiences, such as Social Street, and non-economic exchange platforms of goods and services. The diverse actors hold dissimilar skills, competencies, backgrounds, and economic power, and sometimes don’t recognize themselves as part of the same phenomenon. The approach must be different [for each case], based on specific languages and features.
On the [other hand], the feedback from citizens has been excellent. The public administration’s intervention has been perceived in a positive, non-invasive way, as an accompanying relationship. The current difficulty is to switch from the city level to the metropolitan level. We would like the Register, for example, to take a metropolitan dimension to formally intercept actors and experiences outside of the city.
Which projects have been most successful?
Fifteen high-quality projects were selected through a call and incubated at FabriQ; among them, only two are experiencing some difficulties. [But keep in mind that] the municipality intervened more [at the level of] governance [than at] the projects level. We don’t [directly supervise the projects]. After [an understandably] difficult first phase, the local projects, like Social Street, are doing very well, and are involving a growing number of citizens. The big platforms, like AirBnb, could count on the flywheel effect of universal exposure and are thriving in the city. [Some projects face challenges] related to a series of obligations introduced to respond to real local needs (fees for use of public land, taxes for marketing, etc.).
In terms of projects initiated directly by the municipality, the civic crowdfunding [scheme] is receiving positive feedback. We chose the platform, Eppela, through a public call, instead of creating one by ourselves, and now we are evaluating the projects received [through it].
How would you rate Milan Sharing City’s record on participation and inclusion?
About participation: yes, our process is facilitating participation. It is a subject of interest for [those citizens working on responding to local needs]. These needs can be of an economic nature or related to community building. [In the former case, sharing projects] can produce income for someone or save them money; [regarding] the latter, [projects foster community] relations by encouraging residents’ participation. In addition, the participatory budgeting process, with one million Euros for each of the nine zones of the city, is clearly reinforcing this aspect.
[The issue of inclusion is more closely related to] the content of the projects. For some of them, the main goal is exactly the inclusion of vulnerable subjects; others have cross-cutting [goals]. In general, the topic of inclusion is defined more in terms of social innovation. Therefore, even social businesses’ projects, which aim to solve social problems and favor integration, are able to reduce social exclusion.
An example is the FabLab that will open soon in D’Azeglio Street: the project includes associations, the third sector, schools, other FabLabs, etc., in a logic of deep integration. Other projects that have a clear goal of including specific groups, such as NEET (addressed to young people not engaged in education, employment, or training), or OpenCare, can count on the active participation of FabLab.
The governance dimension is clearly crucial. What new relations and collaborations were established through the project?
The main governance tools that we use are the public calls and the Register, which are inclusive tools by design. They allow a phenomenon to emerge instead of selecting or evaluating the actors that are part of the phenomenon. For example, the Register is public and presents the description of each actor registered. We called them with specific [follow-up] questions [that helped initiate] new interconnections and relations.
In general, new relations are emerging, thanks to the call that allow us to enter into contact with subjects interested in the topic, or through the community’s projects, or in a direct way, as [with] AirBnb. The calls for the Co-HUB space, the crowdfunding platform, and the FabriQ incubator are all important governance tools that are opening new sets of relations.
Are any key actors missing from the Milan Sharing City process as it currently operates?
The entire traditional financial world is still not involved in this discourse. The reason, [I imagine], is that their internal rules do not allow financial institutions to [respond] quickly [to new economic phenomena]. This [affects] not only the sharing economy, but also the smart city discussion as a whole: banks are not able to finance smart city projects, unless they [fall into very specific categories], such as energy projects. In some cases, banks are unable to evaluate the market value of the new platforms, [especially] if they generate a low economic return (as with the platforms for the exchange of goods).
Paradoxically, the stock market [should be] able to assess the value of these platforms, since it doesn’t value only the [projects’] budgets, but also their potential for development, the involvement of other actors, and so on. At some point, the involvement of the financial world will become necessary; otherwise [these initiatives will suffer from a lack of funding].
What will happen to Milan Sharing City in the future, especially in view of the coming elections?
The phenomenon has started, and in my opinion it cannot be stopped. The future is uncertain; [soon we will hold] elections, and a lot will depend on the political approach of the new city government. But even if [the new government is] completely against the sharing economy, the phenomenon will keep going, since it responds to authentic needs. I hope the new City Council will add value to [what we’ve] built [over the past] five years. There are unequivocal figures about the position of Milan in terms of our focus on the smart city, the sharing economy, and social innovation, with awards and recognitions at national and European levels. It would be such a waste not to enhance this legacy and thus lose our competitiveness.
What are the next steps in the Milan Sharing City process?
After working on the emergence of the phenomenon and on the dialogue and agreements with new actors, the goal of the next five years, in my opinion, should be the setting-up of concrete but flexible structures through which the administration can directly dialogue with other stakeholders. Milan should adopt a kind of innovation agency to create new relations and partnerships, and [to address the city’s international standing].
[On the metropolitan level, it would be interesting to see emerge an authority who could] partner with the different municipalities, the chambers of commerce, the universities, and so on, aggregating all the different actors [in order] to promote innovation at all levels.”
Originally published by Shareable, here.
2015 was an intense year for the city of Milan in terms of acknowledgment of the sharing potentialities in the urban context and action planning for its . It’s time to take stock, also in view of the primary elections. As the City Councilor for Labour Policy, Economic Development, Research and University, Cristina Tajani, underlines the city “experienced public policies that can deal with very deep economic and social transformations and this is recognized. The goal has always been enhancing the positive externalities of the sharing of goods and services, and to limit the negative ones (which also may occur). In short, public policies as “hand-to-hand” with reality”.
The reflection about the sharing economy was launched by Sharexpo in 2014 founding in the Public Administration an attentive and proactive listener as well as a strong supporter. In less than a year (December 2014) the city formulated its personal manifesto about sharing: the “Guidelines on the Sharing Economy” resulted from an online public consultation equipped by a questionnaire that allowed citizens, startupper, researchers, businessman, local associations and services’ users to enter in contact with the Municipality sharing ideas, information, and demands about the sharing economy. A real policy making process without precedent in Milan and in Italy that made clear the important role the Public Administration can play in this frame as “enabling platform”, connector of experiences, facilitator for the development and the integration of the sharing economy’s practices in the urban context. The Municipality embraced this role, demonstrating an already rooted sensitivity toward innovations, coming up from the previous project “Milano Smart City”, and betting on innovation as a tool to strengthen the community spirit and social inclusion.
Today we can count many different initiatives and policies going in the sharing directions. Milano(è)IN is just an example that give the idea of the cultural frame in which sharing ties. The Labor Policies Division’s project, with its series of meeting and encounters, is activating skills, competences and resources in order to exploit the city potential in favor of a better social inclusion. The frame of Milano(è)In’s policy is based on two pillars: INnovation and INclusion. The former is considered a strategic lever to foster development and competitiveness of the local/regional economic system; in terms of policy making and financial resources, Milan bets on innovative startups, incubators, FabLab and sharing economy. The latter is pursued through social, employment and digital inclusion; thanks to the collaborative economy Milan aims to create a more cohesive social fabric. With this project, the city is fueling the debate on the importance of using social innovation as a tool to improve the level of social inclusion and create a more supportive social tissue.
The Guidelines gives many useful indications to lay the foundation for a real sharing city. Some of them have been already implemented, such as the Mapping of the local actors that replies to “the necessity to give visibility and acknowledgement to the new reality of the sharing economy in the city”, as underlined by Caterina Sarfatti, Project Manager for the International Affair Department of the Municipality of Milan. The Mapping allowed to create an official Register of qualified operators and experts of the sharing economy through public call (to date there are 60 experts and 42 operators). For some local experts, as Davide Agazzi, Managing Director in RENA and counselor of the Municipality of Milan, this network could become in few years a “prototype of a new ‘associative representation business’ or more easily a coalition of actors able to imagine public services of new generation”. The Municipality, recognizing the lack of a physical place for these actors, decided to make available a space to pool energies, to adopt a systemic approach and to accelerate initiatives, a place to enabler the subjects of the net. For this reason it open the CO-HUB, The House of Collaboration, in Calusca Alley, giving to an ATS composed by the associations Collaboriamo and WelcomePack, Dorisette srl, Paolo Mauri Pisan and Fidia srl the commitment to manage the space in synergy with all the other actors and under the public supervision. CO-HUB is based on four activities, training, contamination, research and dissemination, and intents to be an enabling platform to connect experiences, practices, experts, operators coming from different worlds, business, university, institutions, civil society.
The project of Calusca Alley is part of a biggest frame of requalification and re-use of public space that the Municipality is carrying out. Among the initiatives we can found BASE MILANO (ex-Ansaldo), a space that in the vision of the Public Administration will be able to generate business and culture, training and experimentation, respecting the ex-industrial nature of the area (Tortona) and its current innovative vocation at the same time. It represents a laboratory that will cover all the cycle of development of cultural and creative goods and services, from incubation, to production and use/consumption, in which innovation, inclusion and sociality will find expression, and creative talents, innovators and ordinary citizens can connect, dialogue, confront, transforming it in a concrete result of the policies that the city is implementing under the umbrella of smart and sharing. D’Azeglio Street is another example of space reuse and the 1000m2-public space will become a modern FabLab for the local makers, a meeting point for young producers or business projects that will enliven the neighborhood social life and involve the interested communities. In the same vein in 2016 will born the Smart City Lab, thanks also to the support of the Ministry of Economic Development and Invitalia (National Agency for the attraction of investments and for the enterprises development) with the aim to develop the entrepreneurship and innovation and to create a symbolic place, a reference center for research and advanced technological solutions, to improve the social functioning of the city and the lives of its inhabitants/users. Besides these initiatives the City has assigned more than 22,000 square meters of unused spaces to associations, startups and citizens. In terms of space, eight new shared gardens (34 thousand square meters) have been set up, and 24 houses for the solidarity hospitality have been realized. In addition, the project “Tira su la cler” aims to promote the business development, encouraging the neighborhood trade, and to breathe new life into 13 spaces unused in the suburbs of the city. As declared by the City Councilor Tajani the space re-use policies replies to a double need: “on the one hand give back to the city a building abandoned by collaborating with private entities and on the other hand experience new opportunities for production and training related to innovative sectors […]. In this way we combine economic, social and cultural energies of the neighborhood”.
Another interesting action implemented is that of the Civic Crowdfunding, that seeks to create and let emerge projects of social innovation and shared social networks related to social groupings, and a more accessible and attentive city to the needs of persons with disabilities, to the elderly and the families. As remembered by Lucia Scopelliti, Smart City Coordinator Officer of the Municipality of Milan, the aim of the platform is “to favor the development of a real ecosystem of innovation in the city and thus allow the birth of innovative practices and projects the city has acted on two complementary levers: from one side auctioning virtuous mechanisms within the local administrative machine, and from another side favoring synergies and the creation of a critical mass between the civil society, the voluntary sector, the businesses world, the research entities and the financial institutions”. The city is so involved in the mission to favor social innovation that many incubators with public participation are also born: Air, Alimenta, PoliHub, SpeedMiUp and the most famous FabriQ in its second year. About this last incubator Scopelliti underlines that “the quality of the projects financed is clearly demonstrated by the ability of the same startups incubated to find also private resources […] at the moment we are working on a new governance model of the incubator that will allow, in five years, to ensure the full viability of the project. We are also thinking of innovative financial models based on the logic of “social return on investment”. The support for projects of incubation and acceleration, and spaces of collective production and consumption, is a sign of the active public participation and of its’ commitment in matching innovations and inclusion. As the Mayor, Giuliano Pisapia, declared: “create a city able to reply at the needs of who wants doing business, innovation and launch new projects, is our goal of the last years”. Not to mention the presence of 9 Makerspaces and FabLabs, 53 coworking spaces certified and included in the Official Register of the Municipality and 470 innovative startups among the 3200 born in Italy until December 2014.
Also, several initiatives coming from the different departments of the administration (Labor, Urban Planning, Culture, Sport…) highlight the general leaning and confirm an internal conformity in the direction of sustainability, inclusion, equity and innovation (Green City, 100 in 1 Day Project, BookCity, Fuori Salone, Expo in Città…).
The policies going in the sharing direction are favoring initiatives growing in number, the participatory budgeting is just another example and involves 9 municipal districts (zones) with the aim to favor citizen’s active participation and facilitate wide discussions among citizens (coordinated by experts in participatory processes). The just started experimentation of a condo-caregiver is another example: the shared caregiver inside an apartment building is a “way to put together needs and strengths, Municipality, Third sectors and citizens…” says Majorino, City Councilor for Social Politics. Through the sharing assistance the caregiver will play a significant function of defense/custodian also for the same Municipality. The experimentation is just at the beginning, and a group of work is in charge of its monitoring, evaluation and control.
Among the initiatives and policies the shared mobility is growing and enhancing. Not only in terms of carsharing, with five different companies offering the services, 340 thousands of members, an average of 8,100 daily rents and around 2,000 cars available, and the award Eurocities Innovation 2015 just won by the city for its carsharing service; but also in terms of bike sharing (BikeMi) that registers 40 thousands member per years, 10 thousands daily rents and a total of 4,500 bikes, 1,000 of them with pedal assistance, confirming the service system as the first in the world to offer this double possibility. The slogan is: “easy, convenient and green”. In addition the city has launched a service of scooter sharing. The penetration of the mobility sharing services has grown thanks to the spread of ICTs and mobile devices, allowing a process of reformulation of mobility services, demonstrating how part of the city mobility is strictly related to the possibility to access to Internet. The sharing mobility is only an example of technology applied to mobility services in the city: there are also apps for parking (Pyng, MyCicero, EasyPark), a general website about city mobility (muoversi.milano.it), the C Area (areac.atm-mi.it) and the online TPL ticket (app Atm Milano). The Municipality is open to reimagine the system together with its citizens. A possible evolution is related to the launch of peer-to-peer services that will make necessary to rethink the assurance paradigm; the current normative in fact doesn’t allow the private rent to a third person. In this case, the role of the Public Administration will assume a new aspect, in order to overcome its role of supplier to become also a regulator of the public market systems.
With the Guidelines, the Public Administration is undertaking to relate with three typologies of subjects under the big umbrella of the sharing economy. The big corporations such as AirBnB and Uber, in order to understand how to manage and regulate their presence in the city and how to exploit their networks for a recirculation of information (recently the city of Milan and the Region approved new home sharing rules); the small startups rising up in the city and based on collaborative models, in order to comprehend how promote them and allow them to thrive, socializing the benefits of the sharing economy services to people; the community’s initiatives so as to figure out how to read, interpret and relate to them.
The recent “Collaborative Week” (hosted at Base Milano in November 2015) with the third edition of Sharitaly, the Experiment Days, the European Coworking Conference, Espresso Coworking and Milano Sharing City, is a clear evidence of the city commitment in the promotion and support of the sharing initiatives.
The 2015 has been an intense year and the city has supported and is still supporting many initiatives in which its citizens and actors are considered not simply stakeholders, but solutionholders. Subjects able to enter in a virtuous process of reciprocity in order to generate forms of co- planning, co-development, co-management of practices, spaces, goods and services, collaborating with the Public Administration. The city is demonstrating a strong trust in this mechanism recognizing the central social and economic role that each individual can play and the importance of their interconnection. This interconnection can favor the formulation and identification of new solutions and new typologies of services and the same Public Administration recognizes that such results can be achieved only with a significant paradigm switch not just economic but cultural and institutional overall. The city in 2015 went for it and the results are quite evident: the ecosystem of innovation built in the last years is reaching its maturity, one can breathe a vibrant atmosphere and see the serious commitment, all elements that give us confidence for the future and hope in the direction of a more shareable and human city. 2016 seems to be the year of the definitive consecration of the sharing economy in Milan and in Italy as well.
Il 2015 per Milano è stato un anno intenso in termini di innovazione sociale e sharing economy. A dicembre 2014, con una delibera di giunta frutto di un processo collaborativo con la cittadinanza, sono state approvate le Linee Guida sulla Sharing Economy prevedendo una serie di iniziative ad hoc e impegnandosi a sostenere pratiche e servizi collaborativi in città a favore di una migliore qualità della vita. È nato il progetto Milano Sharing City e grazie agli sforzi che la città ha portato avanti negli ultimi anni in termini di smartness si sono poste le basi per la creazione di un vero e proprio ecosistema di condivisione e innovazione. La mappatura degli attori della sharing economy ha fatto emergere un tessuto locale particolarmente ricco e propositivo, spazi pubblici in disuso vengono restituiti alla città per accogliere e far crescere idee imprenditoriali e nuovi business innovativi, coworking e spazi di produzione condivisa sono in aumento, i servizi di mobilità condivisa sempre più utilizzati, nuove progettualità stanno emergendo (dalla badante di condominio al budget partecipativo). L’interesse e l’impegno della città sono testimoniati anche dalla nascita di Co-hub, la casa della collaborazione, uno spazio votato alla formazione, contaminazione, socializzazione e ricerca in materia di sharing, e dalla recente Collaborative Week, un momento di incontro senza precedenti a Milano che riflette il clima di fermento della città. Il 2016 sarà l’anno della consacrazione della Sharing Economy? Ci aspettiamo grandi cose.
Last weekend, on 16 and 17 October LabGov held the first co-working session for 2015-2016. On Friday afternoon, the new LabGovers came together to discuss and to co-design a new idea for Rome together. Students were inspired by foremost experts in the field of regeneration and care of the commons. Each expert, with his or her own particular approach, could make an important contribution to the discussion.
The afternoon began with the intervention of the famous architect Massimo Alvisi, promoter of the project CO-Battipaglia and G124. The intervention has shown, through its key points for urban regeneration and using as example the cities of Turin, Catania and Rome, how collaborative relationships between the city and its inhabitants can stimulate active citizenship in the care for the commons. Massimo Alvisi told of the importance of working in a multidisciplinary environment and acting with determination in the territory. Because public buildings are a common good, participation is a key issue, especially for citizens. His method for participation was simple, with small interventions that have created wealth and stimulated energy. The focus is how citizens who are reclaiming their places in the city should not transform the territories but synthesize impactful solutions for the things that have gone wrong. Massimo Alvisi also demonstrated how a city can be developed through simple ideas in the service of its people to really meet the needs of a city. It can care of all its participants, where every small stimulus is a big step towards a path of cooperation. It is precisely in the areas most abandoned and suffering, that the presence of basic services can activate citizenship. That is where you have the key role of urban regeneration and the creation of a barrier-free city.
The second intervention involved Professor Sheila Foster, Professor of Law and Faculty Co-Director, Fordham Urban Law Center. She told the student how being an an activist and at the same time an expert could impact on things at different levels. She worked with environmental groups in New Jersey, Philadelphia, and New York and she reported to the students with energy her experiences. At LabGov, she discussed how the city can benefit from new forms of collaboration and participation through a new administrative approach. The creation of links is the basis of trust in a smart city.She focused on there the difference between “planning vs. doing” things, in order to help the administrations with experts to re-design and plan the commons.According Sheila Foster, collaboration is already a practice but we should push that to the next level, especially here in Rome.
The afternoon dedicated to building a new Rome, also had the pleasure of hosting a prominent communication expert. Michele D’Alena currently works at the Press and Communications Office of the City of Bologna, for which he also coordinated the process of the Digital Agenda and the project of the new civic network. Michele trasmetted to LAbgov students the basic know-how to enable them to change the administration with a buttom-up process, for Michele, that means first of all change the connection between citizens and the communication and transparency of their legislators and public policers. The proper communication, the marketing and the co-design of the processes shoulb be aimed at creating an active citizenship and an open-government.
The last guest was Flavia Barca, former commissioner of the culture of Rome, who gave us a very personal contribution on how, in Rome, to overcome the crisis, we must recognize the importance of cultural heritage. The impact that cultural heritage can have on economic, cultural and social, is the cornerstone of a new way of doing politics. This idea of culture for us is new, and we must rethink and revive the historical memory. Re-inhabiting the ruins, the past must be reconsidered and switched to instrument. The 1st part of the session was also attended by Lavinia Pastore, Paola Cannavò, Enrico Parisio for Mille Piani and Sara Seganti for Human Foundation.
The second part of the session was held on Saturday morning, from 10 am to 5 pm. Students spent their first hour in the garden with expert Zappata Romana. Strategists organized lectures with students in which they explained the three stages of analysis, mapping and testing. During the first co-working session, LabGovers they split into groups to co-create and start the process. The sustainability group led by Professor Luigi Corvo and Lavinia Pastore had the goal of making feasible the economic-financial, social and environmental ideas of the design group.
During this first session, it was considered necessary to dwell on the economic-financial profile, specifically analyzing the cost items and revenue to be leveraged to make the project sustainable. In particular to do so, after highlighting the various categories of stakeholders potentially affected, we focused on tools for fundraising, to the increase revenue of the project, and crowdsourcing, to reduce their costs. The former included mainly spontaneous donations, especially necessary to start a communication campaign that can reach large groups of people, and corporate investments, both civil and institutional. The latter are needed to lower start-up costs of the project.Special thanks also goes to the point of view reported by Sara Seganti for Human Foundation, thanks to her our students understand the importance of a proper evaluation for investments, and more than anything else the impact that these have on the whole society.
The design team, with the help of Eloisa Susanna, Serene Baldari and Paola Cannavò, worked on areas in which to intervene, reviewing areas and imagining solutions to get in touch with the people. One of the objectives that arose in this group was identifying the potential and the critical places. Another key thing that this group set out to do was to analyze existing structures, in particular those that are already based on collaborative structures such as co-working spaces and fablabs. A short-term objective essential for the group is mapping the area by taking a cue from existing best practices.
The third group worked on the difference between assets and assets not mappable mappable with Guglielmo Apolloni, especially, on how to experience an active search for these on the territory. The Communication’s role more sensitive in the process of starting the project, work on their balance is based on the purpose of receiving more visibility and transparency as possible.
The meeting gave the students a chance to take to the field, having acquired the know-how. The next goal is to go and visit the site to review its territory and its needs. Students have identified the managers of several sites to develop with them a relationship of partnership and trust. On November 13, the group will launch the second module of LabGov 2016 where all the students will report their experiences in comparison with the “collaboration-yards” studied.