Pioneers of the digital realm: MoMA goes digital

Every society relies upon certain codes of communication and standards of interaction. We are the expression of the modern culture of digitalization, whereas everything goes fast on the lines.

But the standardization of the terms “global” and “digital” in our vocabulary has nothing to do with real world; technology and social media innovation have certainly redesigned the way of sharing experiences and concepts, but truly not the focal apparatus.

Art is worth an example, notably the way of living artistic performances.

The dogma of passive audience is the best demonstration of how we are too often laced within the boundaries of spotted parades, whereas no one has anything to give, except for the artist.

Many observers certainly noted this parasitic attitude -or mainly social laziness- in the context of urban living and spacing.

That is why MoMA (Museum of Modern Art) envisioned a strategy to energize the people and involve them far beyond the limits of physical spaces, thanks also to Fiona Romeo, director of digital content.

The idea of linking the visitors’ experience to the artistic content is not new (Polisemylab), and certainly we would like to imagine a new conception of spaces: not old fashioned and decadent urban containers for storing artifacts, but maybe some avant-garde space that eventually will show us the future -far beyond the limits of physical imagination.

Overcoming the digital divide is new mantra, as well as studying a new algorithm for unifying independent variables, as authors and audience usually are.

Expanding digital experience as the parallel binary for the analogue world, this is the new trend.


Further details at: Wall Street Journal