Even though it may seem challenging to carry out online lessons, we have found a growing attention and participation from students. In fact, we have noted that those who did not feel comfortable enough to participate in class, are now more eager to do so. The explanation behind this phenomenon is probably the fact that the screen acts as a protective shield against shyness. We are now delighted to have a growing participation from all our students.

This is the first time ever that an Urban Clinic’s module is entirely carried on digitally through Webex, the online platform which Luiss makes available to maintain the teaching process.

Friday’s workshop opened with Azzura Spirito’s presentation, spending some words on the work she carries on as community led project designer. In an initial part, students focused in creating a storytelling that could attract the interest of potential investors. Thanks to Azzurra’s knowledge and suggestions, students efficiently worked on the platform “Miro” to transcribe and communicate several ideas simultaneously and more generally to carry out a partecipative process of brainstorming.

During Saturday’s co-working the LabGovers, together with Azzurra Spirito, focused on the benchmark, that is the basis to develop a pitch presentation, which students will have to prepare before next module takes place on April 3rd and 4th. Collecting data efficiently is critical to developing an efficient benchmark. As a first step to individualise which typology of data is necessary to collect, the students worked in teams to write semi-structured interviews about consumer’s habits concerning shopping. The main goals were to find consumption patterns in fashion and second-hand clothes, evaluate how sustainable fashion is perceived and finally customer’s propensity to pay more in order to purchase sustainable fashion clothes.

After discussing the points that emerged during the interviews, students organised themselves in groups to carry on some tasks to move forward in the project. Before next meeting, students will have to create a sample of target personas and their relative customer decision journey and successively incorporate such analysis in the pitch that is slowly coming to life thanks to student’s engagement and commitment.

The LabGovers showed us some great enthusiasm towards the project that is taking shape. Moreover, students are exploring the word of innovative tech models that can combine the themes of the data market and the monitoring of health and consumption. Indeed, digital technologies are becoming more and more fundamental to our everyday lives. Perhaps, the use of the GrInn.City platform that was developed last year, could be instrumental in the acquisition of consumer data, thus taking advantage of the great market possibilities regarding the economy of big data.

Next appointment on April 3th and 4th with Dott. Elena Ciccarelli from NTT Data and a team of experts in digital innovation with the module on “Ux Design for Open and Collaborative Innovation Processes”. During the first part of the laboratory students will analyse the surveys’ outcome on consumers’ habits, which you can find here (https://qtrial2020q1az1.az1.qualtrics.com/jfe/form/SV_bkkEOiMMGaQPMWN), and improve the personas identified and relative customer journeys.