The fourth workshop and co-working of the Urban Clinic hosted NTT Data Design on the Luiss Webex platform.
Our guest, Dr. Elena Ciccarelli and her team explained us how the multinational NTT Data was born and what the “Digital Entity” team is responsible for within the NTT group. Their activity deals with digital transformation, design process and customer experience. Mrs. Ciccarelli highlighted that in her profession open innovation is a fundamental element, especially during this period in which technology is having an exponential growth amplifying its range of action to several sectors and activities of daily life. Mr. Michele Danti, a member of the Digital Entity team remembered us the importance of designing on the basis of big data. To be more explicit, the NTT team exposed some examples of digital innovation processes by exposing Case Studies from previous contracts, for instance, the creation of apps for customers of telephone carriers (TIM and Vodafone) or Internet Banking Services. Once the consulting session, in the field of design, data processing and storytelling has been held, the Team prepared us for Saturday’s co-working with the scope of deepening and applying the theoretical notions learned during the workshop to the realization of the project of the LabGov clinic.
Let’s get started for Saturday’s co-working! The LabGovers have been divided into three groups, with one member of NTT Data leading each group. The students learned with enthusiasm, how to use the Mural platform in order to perform some practical activities. The first group “Trend” focused on creating a solid basis for the digital platform hosting their project. The second group “Feasibility” took care of defining the customer’s priorities and converge them with the project, so as to focus on various assumptions of products and services to offer. Finally, the third group “Economy” began to map the stakeholders of our project and later, they identified the services and goods needed to create value.
After lunch, everyone gathered to share the activities done during the morning. After that, a member of the LabGov team presented the draft version of the investor pitch to the hosts. The NTT data team had the opportunity to express critiques and gave a feedback and some insights and ideas on which to focus in order to develop the project based on collaborative digital innovation. To conclude the fourth co-working, the students are updated on the execution of community gardening hours that cannot be carried out in the Luiss Community Garden but will be employed in the realization of video tutorials of sustainable activities and advices for a sustainable lifestyle that one can perform at home.
During these next weeks, the LabGovers will work on the presentation of the investor pitch to be ready for the next and very exciting module of Legal Design, in which students will reflect on innovative ways to overcome legal barriers on sustainability with a team of experts from Berlin.
Don’t hesitate to check out our progress on our social medias: Facebook, Twitter and Instagram !
The “Entrepreneurship Lab” gave the opportunity to the students to present their ideas and be advised by a panel jury composed by practitioners and professors of different academic backgrounds. The final objective of the whole module, which was successfully achieved, was to highlight the strengths and opportunities of each project idea of the students, so to merge it into a single macro idea and continue developing the project in the course of incoming sessions.
During the workshop on Friday 28th, the Urban Clinic hosted Professor Cavallo, consultant expert in national and international online business development, marketing and digital strategy, as well as teacher and mentor at the Luiss Business School. Following a general introduction to the tools needed to execute an appealing pitch that can attract investors and partners, students had the opportunity to perfect their skills of public speaking and if necessary, edit the form and content before the official presentation. Professor Cavallo’s advices has proved to be valuable and fundamental to achieve the consciousness needed. Moreover, professor Cavallo was able yo facilitate the task by highlighting the points needed to develop a functional business model and make it simple but effective. Students understood how important is to highlight the problem creating an empathic feeling with the interlocutor and than expose the solution supported by analysis of target personas, studies on market validation and market size and business model.
In the first part of the co-working on Saturday 29th, the jury was composed by Alessia Simeone Social Media strategist, Arianna Centofanti from the law firm Giplex; Chistian Iaione co-founder and co-director of LabGov and Professor of Regulatory Innovation, Land use, Urban Law & Policy, and Director of the Master in Law, Digital innovation and Sustainability; Luca Tricarico Phd post-doctoral research in Business and Management Luiss; Alessandro Piperno Phd student in Management Luiss; Giorgio Insom, expert and consultant in Business modeling. Moreover there was Giuseppe Allocca former Luiss student and founder of “Lofoio” enterprise of handicrafts and regeneration fabrics from textile waste in Prato; Francesco Malitesta and Lorenzo Pizzo founders of the Artlab Xnovo and Flavia Romei eco-friendly stylist owner of the atelier Cheap Lobster. The participation of each juror was of fundamental importance since that each juror’s comment focalized on their operational field, creating a 360º scenario that has ensured a more detailed and in-depth evaluation.
In the second part of the co-working students collaborated to synthesize the three ideas so to elaborate a macro idea analyzing the strengths and opportunities that have been highlighted by the jury. For instance, it has emerged that data analysis was a cross-cutting element. Once the brainstroming process was completed, it was necessary to analyse the feasibility and the market trend behind the idea. The students were therefore divided into groups to analyse the various elements mapping the costs and revenues of each project area and creating a survey so to define the target and the degree of interest and commitment from potential consumers.
Next appointment Saturday, March 7th, with the first session of Community Gardening where students will have an open air Lab in the Luiss Community Garden. The aim of the meeting will be to study natural dyes and go forward with the design of the project idea.
The second module is about to start! How will students’ initial planning ideas become a final project proposal?
On the 28th of February the workshop “Entrepreneurship” will take place in classroom 305b from 4pm to 6pm in the Luiss campus located in Viale Romania, 32. The Urban Clinic will host prof. Alessandro Cavallo, founder of Cavallo Consulting and lecturer & mentor at Luiss Business School. The focus will be on digital analysis and marketing strategy as well as product design and development.
On the 29th of February the co-working “Building a Social Enterprise” will take place in aula Polivalente from 10am to 5pm in the Luiss campus of Viale Romania, 32. During this session the students will present their planning ideas elaborated during the last co-working session and reshaped during the week in teamwork. The ideas will then be judged by a panel of experts who will highlight the strong points, the feasibility and the originality in terms of social impact, sustainability and innovation of every proposed idea. The ultimate goal is to come up with a final merged idea that will be further analysed during the second part of the meeting so to start building a business model.
Aren’t you curious to find out what the final idea will be? Stay up to date by following us on our social channels Instagram, Facebook and Twitter!
Seoul, indeed, under the Park’s mandate, focused on social innovation and sharing economy with the goal to favour a paradigm shift, a transition towards an innovation-led Sharing City. A city that can really be a place of freedom and conviviality of diverse and different individuals. Social innovation is considered a tool to realize this transition and transform urban space in an a more equal, free and fair space that allow citizens to own the city together and become the subject of conviviality. “It transforms the life of self-development for competition and consumption into a life of friendship and hospitality for freedom, dignity, and symbiosis, and enables us to imagine and create a more free and dignified life-cycle”.
Today the Seoul Metropolitan Government in its
goal to build “the City for All” proposes to take the results of the Sharing
City Seoul project, launched in 2012, and go further, transforming the city in
“a distributed and resilient” urban system in which expand democracy in its
participative version. That means develop Seoul into a “City as a Commons”.
This crucial transition will proceed on three trajectories that will allow to
create and enjoy the commonwealth and the common rule that is “urban commons”:
The Economic transition for sustainable circulation of resources for production and consumption
The Ecological transition that pursues inclusive growth with the recovery of the social-disadvantaged
The Social transition that makes social value accepted as core principles of social operation.
To deepen the reflection about this transition, the Forum gathered many experts that framed the Commons universe. The plenary morning session, saw the involvement of LabGov, that intervened with a presentation of professor Christian Iaione. He talked of the meaning of making a civil regulation on commons for the future of the “Sharing Seoul” and for the city’s new task, presenting the Co-city methodological approach and the co-governance project run by LabGov, bringing insights also from the Bologna Regulation on collaboration between citizens and the city for the care and regeneration of urban commons“ (here to explore the Co-City protocol and here to download the Co-Cities full open book).
On the main stage also Michel Bauwens that introduce a model of poly-governance for
the creation of a partner city based on meta-regulation. “The poly-governance mechanisms and institutions discovered by Elinor
Ostrom (1990) as the hallmark of the management of commons resources becomes
the new normal in institutional design. Poly-governance structures, possibly
matched by appropriate property mechanisms, consists at least of the three
levels (commons, state and market) but can be even more fine-grained, as the
work of Foster &
Iaione (2016) has suggested” ( see here for more information).
The following open discussion with Iaione and Bauwens involved Mayor’s Park, professor Ezio Manzini (Politecnico) and professor Lee Kwang-Suk (Seoul National Universty of Science and Technology) focusing on the meaning of transitioning from a sharing city to a commoning city and the importance to prevent neoliberal capitalism from coopting commons.
The inspiring morning was followed by four sessions in the afternoon:
commons and co-creation: how to build the commoning platforms in Cities?
commons and democracy: who owns the urban nature? Urban commons against
as Urban Commons for resilient community and
Every session saw the participation of many experts, practitioners, scholars, from USA as Neal Gorenflo – executive director and co-founder of Shareable, from Europe as Mayo Fuster – director of Dimmons Research Group at Open University of Catalunia, and several presenters from South Korea, coming from various sectors, in order to deepen both economical, ecological and social aspects around the topic of the commons.
The Forum gathered also a C.I.T.I.E.S delegation with representatives from Montreal
and Barcelona. The Case of Barcelona with its sharing ecosystem, the experience
around the topic of commons, and the birth
of the Sharing Cities Action, was also presented on the stage by Mayo
Fuster during the first afternoon session as best practice in the field.
The day closed with
the message from the Forum Director, professor Seoung-won Lee (Seoul National
University) and from the Head of the Social Innovation Division inside the
Seoul Metropolitan Government. They both stressed the relevance of this crucial
paradigm shift, the importance to incorporate and let thrive the commons to
really build a city for all and the relevance of connecting experiences among
After the government crisis triggered by Matteo Salvini, the leader of Italy’s popular far-right party The League, Italy has now a new government in office. For the second time in the Italian institutional history, the Belpaese has a Minister for Innovation and Digitalization (the first time it happened it was in 2001). According to data provided by the European Commission Digital Economy and Society Index (DESI) 2019, it seems to be an important achievement because Italy ranks 24th out of the 28 EU Member States in the DESI 2019 ahead only of Poland, Greece, Romania and Bulgaria among State Members.
In line with this situation, Mr Giuseppe Conte
has appointed Paola Pisano as Minister of Technological Innovation and
Digitalization in the Italian Government because of her experience on the
field gained serving as deputy mayor for
innovation at the City of Turin from 2016.
During her experience in Turin, Mrs Pisano has
contributing to the creation and the development of Torino City Lab, an initiative-platform aimed at
creating simplified conditions for companies interested in conducting testing
in real conditions of innovative
solutions for urban living. The project is promoted by the City of Turin
and it involves a vast local partnership
of subjects from public and private
sectors interested in supporting and growing the local innovation ecosystem.
During these years, Torino City Lab have
developed different policies such as AperTo,
the city’sopen data portal which shares internal data of different city
offices and EDU.LAB, a space open to confrontation in
the educational field experimenting the didactic experiences brought in an
innovative environment, animated by experts and with the central role of
professors and students.
At the present time, Torino City Lab develops
co-development solutions and testing in the following areas:
innovative urban services enabled by 5G technologies: city applications of artificial
intelligence and collaborative robotics, Internet of Things, augmented and
autonomous mobility services with a focus on autonomous vehicles and drones
for the transportation of people and things.
Turin has been the first Italian city and among
the first in Europe to be connected to a 5G
mobile network: in fact, in 2017 an agreement reached between the City of Turin and TIM marked the start of the experiment,
expected to gradually extend the new mobile ultrabroadband infrastructure to
the entire city by 2020.
Then, re-launching the vocation of the automotive sector, the City of Turin
signed an agreement with the Ministry of
Infrastructures and Transport and others 14 partner to promote a new mobility service in a shared, assisted, safe and ecological view
integrating public mobility and decrease the time each individual citizen
dedicates to driving.
With regards to drones, Ms Pisano stated the importance of developing drones
technologies with the aim of traffic control, infrastructure monitoring and
things mobility. Moreover, Dora Park
was designated to be the testing area for drones operations due to its optimal position,
security conditions and technology infrastructure.
In the next few days, we will see if the issues
developed by Torino City Lab will be in the agenda of the new Italian Minister of Technological Innovation and