“How will the post Covid-19 future be like?”. This is the question that many people have been asking in the last weeks. A burning question lit by reasonable doubts and sincere preoccupation for what will come. The answers, for now, may seem several and unclear. Two alternatives, can be found: the optimists, hoping to see the same social-economic recovery they saw in last century’s post-wars. Those are the people that will never forget the effects brought by the economic boom, the spread of social movements and the social cultural and economic recovery experienced by Eu countries, who, just some years before, went through few of the darkest pages of history. On the other side of the coin, there are, as usual, the pessimists. For them, an economic upturn is not just implausible, with the 2008 recession’s scars yet to be healed, but almost utopic.
“Managing post Covid-19 digital transformation and ecological transition, will innovation managers be the solution?”. This is the first topic, out of four meetings, entirely dedicated to the analysis of social sciences transformation in the current global health emergency.
The purpose of Tuesday’s lecture April 21st, is to give explanations on the future after Covid-19, focusing the attention on the upcoming opportunities and on the missing possibilities for those who will come during the digital transformation and ecological transition. Professionals and scholars will discuss together over the issues and challenges we will be facing in future.
It is legit to believe that innovation managers will lead us through this transition?
To answer this question, two eminent guests of the international field will guide us focusing on topics related to digital innovation and sustainability. The first guest will be the famous french economist doc. Jean Paul Fitoussi. The following guest will be dr. Federica Santini, President of Trenord S.r.l., Trenitalia subsidiary. The meeting will be moderated by Elena De Nictolis (post doc research fellow in Luiss) and concluded by prof. Christian Iaione, Director of the MSc in Law, Digital innovation and Sustainability & Co-Director of LabGov.City.
Before giving a deeper insight in the topics treated, we should first give a closer look to our guests:
Federica Santini graduated cum laude at Luiss Guido Carli University in 2007. Since 2018, she is the President of Trenord S.r.l., Trenitalia subsidiary (Gruppo FS Italiane) e FNM (Ferrovie Nord Milano). Since 2017 she has been covering the role of Strategies, innovations and informative systems director of Italferr S.p.A., a Gruppo Ferrovie dello Stato Italiane’s firm, with responsibilities in business planning, extraordinary operations, competitive positioning and business development, market analysis, institutional relations, innovation, sustainability, quality, environment and security, as well as information systems and digitalization.
Jean Paul Fitoussi is a world-famous French economist. Professor Emeritus at Sciences Po, in Paris, and Professor at Luiss, Rome. Since 1989, he is the president of the French Observatory on Economic Conjunctions (OFCE). He is also a member of the scientific council of the “François Mitterrand” Institute and of “Center on capitalism and society” of Columbia University. His works is mostly committed on the topic regarding inflation, unemployment, open economies and the role played by macroeconomics policies. In his italian-translated publications we have “La misura sbagliata delle nostre vite”. Perché il PIL non basta più per valutare benessere e progresso sociale, written with Joseph Stiglitz and Amartya Sen, and Il teorema del lampione o come mettere fine alla sofferenza sociale.
We must find the keys for our future. Are we looking in the right places?
Historic achievements like the digital transformation, speeded up exponentially by the current global epidemic, and climate change, lay down challenges that must be faced with new tools. New professional figures will emerge in the job market. The Light post theory states that in periods of disorientation we are used to search the solution in the most obvious places, whereas in order to emerge from a crisis, we must search for a solution in unknown places. The figure of manager of innovation and sustainability, shaped in the new Luiss master’s degree in the social sciences of Digital Innovation and Sustainability, was created with the purpose to find new patterns for business and development in the darkness of insecurity, typical of every transitional period. It is precisely designed to face the issues and challenges posed by digital transformation.
In conclusion, tomorrow’s lecture will be of remarkable importance, with prominent guests and pivotal topics. The concern for the future must not be an obstacle, but rather an incentive to prepare ourselves the best way possible.
Gestire la trasformazione digitale e la transizione ecologica nel post Covid-19, possono essere i manager dell’innovazione la soluzione?
“Che ne sarà del futuro post Covid-10?”. Questa è la domanda che molte persone hanno cominciato a farsi nelle ultime settimane. Una domanda alimentata da una perplessità dubbiosa e una sincera preoccupazione per ciò che verrà. Le risposte, per ora, possono sembrarci molteplici e poco chiare. Si distinguono, come spesso accade, due fazioni: gli ottimisti, speranzosi di vedere una ripresa economico-sociale come quelle già viste nel post-guerra del secolo scorso. Quelle persone non vogliono dimenticare il boom economico, i movimenti sociali e la generale ripresa civile delle nazioni europee, che solo pochi anni prima avevano vissuto uno dei periodi più oscuri della storia. Dall’altra parte, i pessimisti. Una ripresa economica e sociale, se già poco plausibile date le cicatrici non ancora rimarginate dal 2008, ora risulta quasi un’utopia. Una speranza per gli sciocchi.
“Gestire la trasformazione digitale e la transizione ecologica nel post-Covid19, possono essere i manager dell’innovazione la soluzione?”. Costituisce il primo di un ciclo di incontri interamente dedicato all’analisi delle trasformazioni delle scienze sociali nella attuale emergenza sanitaria mondiale.
L’obiettivo dell’incontro di martedì 21 aprile sarà quello di fornire delucidazioni sul futuro post Covid-19, focalizzando l’attenzione sulle opportunità che sono emerse e gradualmente emergeranno durante la trasformazione digitale e la transizione ecologica. Professionisti e mondo accademico riflettono insieme sulle sfide e i cambiamenti che dovremo affrontare.
È lecito credere che saranno i manager dell’innovazione a guidare questa transizione?
A rispondere a questa domanda saranno due ospiti di rilievo internazionale che disquisiranno attraverso le lenti dell’innovazione digitale e della sostenibilità. L’incontro prevede un intervento di circa quindici minuti da parte del dott. Jena Paul Fitoussi, economista francese di fama mondiale. Dopodiché interverrà la dott.ssa Federica Santini, Presidente di Trenord S.r.l., società partecipata da Trenitalia. L’incontro verrà moderato dalla dott.ssa Elena De Nictolis, (post doc research fellow in Luiss) e sarà concluso dal prof. Christian Iaione, Director of the MSc in Law, Digital innovation and Sustainability & Co-Director of LabGov.City.
Prima di dare uno sguardo ancora più complessivo agli argomenti che verranno trattati, presentiamo ancora meglio chi sono i relatori:
Federica Santini laureata con lode presso l’Università LUISS Guido Carli nel 2007. Dal 2018 è Presidente di Trenord S.r.l., società partecipata da Trenitalia (Gruppo FS Italiane) e FNM (Ferrovie Nord Milano). Dal 2017 ricopre il ruolo, di Direttore Strategie, Innovazione e Sistemi Informativi di Italferr S.p.A., società del Gruppo Ferrovie dello Stato Italiane, con responsabilità in ambito di piano d’impresa, operazioni straordinarie, posizionamento competitivo e business development, analisi di mercato, relazioni istituzionali, innovazione, sostenibilità, qualità, ambiente e sicurezza, nonché sistemi informativi e digitalizzazione.
Jean Paul Fitoussi è un economista francese di fama mondiale. Professore Emerito all’Istituto di studi politici di Parigi (Sciences Po) e Professore presso la LUISS di Roma, dal 1989 presiede l’osservatorio francese sulle congiunture economiche (OFCE). È inoltre membro del consiglio scientifico dell’Istituto “François Mitterrand” e del “Center on capitalism and society” della Columbia University. I suoi lavori riguardano principalmente inflazione, disoccupazione, economie aperte e il ruolo delle politiche macroeconomiche. Fra le sue pubblicazioni tradotte in italiano ricordiamo La misura sbagliata delle nostre vite. Perché il PIL non basta più per valutare benessere e progresso sociale, scritto assieme a Joseph Stiglitz e Amartya Sen, e Il teorema del lampione o come mettere fine alla sofferenza sociale.
Dobbiamo trovare le chiavi del futuro. Le stiamo cercando nel posto giusto?
Processi di transizione epocali come la trasformazione digitale, accelerata in maniera esponenziale dalla pandemia di questi mesi, e il cambiamento climatico, pongono sfide che devono essere affrontate con strumenti nuovi. Nuove figure professionali emergeranno nel mercato del lavoro. Il teorema del lampione ci insegna che in momenti di sbandamento cerchiamo le soluzioni nel posto più scontato mentre per uscire dalle crisi occorre cercare soluzioni in luoghi e spazi ignoti. La figura del manager dell’innovazione forgiata dalla nuova laurea magistrale Luiss nelle scienze sociali dell’Innovazione Digitale e della Sostenibilità nasce proprio con il compito di cercare le chiavi di nuovi modelli di business e paradigmi di sviluppo nell’oscurità dell’incertezza tipica di ogni transizione ed è costruita per affrontare le sfide poste dalla trasformazione digitale.
Dunque, l’incontro di oggi sarà di notevole importanza, con ospiti di rilievo e argomenti di rilievo. La preoccupazione per il futuro non deve esserci da ostacolo, bensì deve essere l’incentivo per prepararci al meglio.
We live in an era of great and rapid changes. Many of these changes are positive, many others are not. We live in an era in which climate change is not an incoming threat, but rather a critical issue that is showing its full negative impact in these days. The effects are all there to see and probably, as some scientist are arguing, the Coronavirus outbreak is somehow connected to the disruption of local ecosystems. Climate change will have (and is actually having) irreversible effects on behalf of the world economy and structure. Moreover, it is estimated that global warming will reduce real GDP per capita by 7.22% by 2100.
Source: Burke, Hsiang, and Miguel (2015); authors’ calculations.
Note: Country-level estimates for GCP per capita in 2100. Figure assumes RCP 8.5, which corresponds to roughly 3.2°C to 5.4°C of warming. GCP loss is associated with the warming from a baseline of 1980-2010 average temperatures. As explained in Burke, Hsiang, and Miguel (2015), estimates include growth-rate effects over the period through 2100.
But luckily there are not only negative effects. It is expected that the society and the economic system will change, and so it will the job market. It is estimated that 75 million jobs may be lost as companies shift to more automation. But where is the positive aspect of this shift? A change in the job market not only means loss of some employees, but also around 133 million new jobs that may emerge by 2022 (World Economic Forum’s “The Future of Jobs Report”). As far as climate change and global warming are concerned, it is estimated that green economy will create 24 million new jobs (ILO-UN, World Employment and Social Outlook 2018).
The question now is: are we ready to face all these challenges and changes?
Luiss university, responds to these shift launching a Master’s Degree in Law, Digital Innovation and Sustainability (LDIS), an English-language graduate course in the social sciences (law, management, finance and policy) of digitalization and sustainability, created to prepare students to incoming changes and to train the next generation to face the above mentioned challenges.
The LDIS Master’s Degree program creates job opportunities by forging professional figures equipped with the right tools to address digital transformation and ecological transition, promoting employment opportunities and traineeship as Innovation Managers or Sustainability Managers with strong risk management and legal analysis skills. Here you can find an article on how lawyer CEOs might influence firm decision making more broadly — and whether they differ from CEOs without a law degree. The study shows that Firms run by CEOs with legal expertise were associated with much less corporate litigation. Compared with the average company, lawyer-run firms experienced 16% to 74% less litigation, depending on the litigation type.
These are professionals who work for large organizations in the coordination of integrated business units who manage digital or social innovation processes with transdisciplinary abilities in system thinking, lateral thinking and risk management. However, the course content not only drives attention to the management background, but also to the legal skills promoting the role of legal innovation designers and risk managers, in other words, experts in the legal design and coding of new rules/norms of human coexistence in a phase of digital, technological, ecological and social transition who contribute to define risk management strategies and risk analysis using legal design thinking and lateral thinking.
The Master’s Degree is designed to properly fit and adapt to student’s interests and career aspirations by granting the opportunity to select two possible Majors: one in Sustainability, through core courses in Management of Circular Economy, Green and Sustainable Finance, Regulatory innovation, and one in Digitalization with core courses in Management of Innovation & Entrepreneurship, Fintech, and Data Protection Law. In addition, the Master’s course foresees some Electives & Activities for all majors, more precisely three elective courses, a final project work (e.g. thesis, proof of concept, start-up creation and acceleration, new business unit, new financial investment, ets.), an internship at a large private or public organization and three Labs & Skills.
During the second year, the Lab&Skills will be centered on 4 different areas of interest: Science & Technology, Economics & Business, Society & Policy, Legal, and promote soft skills activities in computer programming, legal coding, legal clinics, negotiation, legal public speaking and legal writing, due diligence automation, fundraising Lab (Eu Projects & Project Management) legal entrepreneurship, legal design thinking, and data lab (Database & Empirical Research). Additionally, in order to train both theory and practice, the course aims to promote “engagement activities” with the support of corporate and institutional partners, internship agreements and international cooperation agreements (i.e. student exchanges, double & dual degrees). As it can be evident, the course not only aims to lay down theoretical basis, but above all, combines theoretical insights with practical activities so to acquire the synthesis of the “practical theory” and create jobs during the training.
Here you can find the international Faculty members of the LDIS Master’s Degree: Shelia Foster (Georgetown University), Séverine Dussolier (SciencesPo University), Helen Eenmaa (the University of Tartu), Sofia Ranchordas (University of Groningen), Daniel Armanios (Carnegie Mellon University), Giorgio Ventre (Università degli Studi di Napoli Federico II).
Here you can find the list of the Steering Committee of the LDIS Master’s Degree: Helèna Ravasini (Huawei), Benedetta Gillio (Arpinge e LabGov.city), Caterina Strippoli (ENEL Group), Andrea Buonomini (Ratp DEv), Enrico Salvatori (Qualcomm); Marco Tulliani (Cybertech).
If you wish to learn more you can visit this webpage and join us on Friday, April 3rd at 3:30 PM for the online presentation of the Master’s Degree in Law, Digital Innovation and Sustainability through a Webex meeting available at this link. You will be able to pose questions to Caterina Strippoli, Head of Intellectual Property of ENEL Group, and Christian Iaione, Director of the MSc in Law, Digital Innovation and Sustainability.
Una nuova laurea magistrale Luiss nelle scienze sociali dell’Innovazione Digitale e Sostenibilità
Viviamo in un’era di grandi e veloci cambiamenti, molti dei quali sono positivi, molti altri no. Il cambiamento climatico non è più una questione di futuro, è il presente. E i suoi effetti sono sotto gli occhi di tutti. L’ultimo in ordine cronologico, come sta affermando parte della comunità scientifica, sarebbe la sempre più frequente diffusione di epidemie o pandemie come quella del Covid-19 a cui stiamo assistendo in questi giorni e che risulta essere in qualche modo collegata alla distruzione degli ecosistemi locali. Il climate change avrà (e in parte sta già avendo) effetti sulla struttura della società e dell’economia globale. Si stima che il riscaldamento globale produrrà una riduzione generale del PIL di 7,22 punti percentuali entro il 2100.
Source: Burke, Hsiang, and Miguel (2015); authors’ calculations.
Note: Country-level estimates for GCP per capita in 2100. Figure assumes RCP 8.5, which corresponds to roughly 3.2°C to 5.4°C of warming. GCP loss is associated with the warming from a baseline of 1980-2010 average temperatures. As explained in Burke, Hsiang, and Miguel (2015), estimates include growth-rate effects over the period through 2100.
Ma fortunatamente i cambiamenti non saranno esclusivamente negativi. L’economia e la società in cui viviamo cambieranno, e così di pari passo anche il mercato del lavoro muterà. Si stima che all’incirca 75 milioni di professioni andranno perse con il passaggio delle industrie a una maggiore automazione. Dov’è la buona notizia? 133 milioni di nuove professioni potrebbero emergere entro il 2022 (World Economic Forum’s “The Future of Jobs Report”). Per quanto concerne il cambiamento climatico si stima invece che l’economia green genererà 24 milioni di nuovi lavori (ILO-UN, World Employment and Social Outlook 2018).
La domanda che ci poniamo è: siamo pronti ad affrontare queste sfide questi cambiamenti? L’Università Luiss Guido Carli risponde a tali cambiamenti lanciando una Laurea Magistrale in Innovazione Digitale e Sostenibilità (LDIS), un corso di laurea in lingua inglese nelle scienze sociali (legge, economia e politica) della digitalizzazione e della sostenibilità, creato per preparare gli studenti ai cambiamenti prossimi e nella formazione di una nuova classe dirigente, che si faccia trovare pronta per affrontare le sfide sopra citate. Al giorno d’oggi, è il mercato stesso che richiede un corso di laurea come LDIS.
Il programma di laurea magistrale LDIS crea opportunità di lavoro forgiando figure professionali dotate degli strumenti giusti per affrontare la trasformazione digitale e la transizione ecologica, promuovendo opportunità di lavoro e tirocinio come responsabili dell’innovazione o responsabili della sostenibilità con forti capacità di gestione del rischio e analisi giuridica. Qui puoi trovare un articolo su come i CEO degli avvocati potrebbero influenzare il processo decisionale in maniera più ampia e se differiscono dai CEO senza una laurea in legge. Lo studio mostra che le aziende gestite da amministratori delegati con esperienza legale erano associate a controversie societarie molto meno. Rispetto alla società media, le aziende gestite da avvocati hanno registrato un contenzioso dal 16% al 74% in meno, a seconda del tipo di controversia.
Si tratta di professionisti che lavorano per grandi organizzazioni nel coordinamento di unità aziendali integrate che gestiscono processi di innovazione digitale o sociale con capacità transdisciplinari nel pensiero di sistema, nel pensiero laterale e nella gestione dei rischi. Tuttavia, il contenuto del corso non solo attira l’attenzione sul background manageriale, ma anche sulle capacità legali che promuovono il ruolo dei progettisti dell’innovazione legale e dei gestori del rischio, in altre parole, esperti nella progettazione giuridica e nella codifica di nuove regole / norme di convivenza umana in una fase di transizione digitale, tecnologica, ecologica e sociale che contribuiscono a definire strategie di gestione del rischio e analisi del rischio utilizzando il pensiero del design legale e il pensiero laterale.
Il Master è progettato per adattarsi e adattarsi correttamente agli interessi degli studenti e alle aspirazioni di carriera, offrendo l’opportunità di selezionare due possibili majors: uno in Sostenibilità, attraverso corsi in Gestione dell’Economia Circolare, Finanza Green e Sostenibile, Innovazione Normativa e uno in Digitalizzazione con corsi in Gestione dell’innovazione e dell’Imprenditorialità, Fintech e Legge sulla Protezione dei Dati. Inoltre, il Master prevede alcuni corsi elettivi e attività per tutte le major, più precisamente tre corsi opzionali, un progetto finale (ad esempio tesi, proof of concept, creazione e accelerazione di start-up, nuova unità aziendale, nuovi investimenti finanziari, ecc. ), uno stage presso una grande organizzazione privata o pubblica e tre Labs & Skills.
Durante il secondo anno, il Lab & Skills sarà incentrato su 4 diverse aree di interesse: Scienza e Tecnologia, Economia e Commercio, Società e Politica, Legale, e promuoverà attività di soft skills in programmazione informatica, codifica legale, cliniche legali, negoziazione, legale pubblico parlare e scrivere legalmente, automazione della due diligence, raccolta fondi Lab (Eu Projects & Project Management) imprenditoria legale, pensiero di progettazione legale e data lab (Database & Empirical Research). Inoltre, al fine di formare sia la teoria che la pratica, il corso mira a promuovere le “attività di coinvolgimento” con il supporto di partner aziendali e istituzionali, accordi di tirocinio e accordi di cooperazione internazionale (ovvero scambi di studenti, doppia e doppia laurea). Come può essere evidente, il corso mira non solo a stabilire le basi teoriche, ma soprattutto, combina approfondimenti teorici con attività pratiche in modo da acquisire la sintesi della “teoria pratica” e creare posti di lavoro durante la formazione.
Qui puoi trovare la lista dei membri Internazionali della Facoltà di LDIS: Shelia Foster (Georgetown University), Séverine Dussolier (SciencesPo University), Helen Eenmaa (the University of Tartu), Sofia Ranchordas (University of Groningen), Daniel Armanios (Carnegie Mellon University), Giorgio Ventre (Università degli Studi di Napoli Federico II).
Qui puoi trovare la lista del Comitato d’indirizzo della Facoltà LDIS: Helèna Ravasini (Huawei), Benedetta Gillio (Arpinge e LabGov.city), Caterina Strippoli (ENEL Group), Andrea Buonomini (Ratp DEv), Enrico Salvatori (Qualcomm); Marco Tulliani (Cybertech).
Se desideri saperne di più, puoi visitare questa webpage e unirti a noi venerdì3 aprile alle 15:30 per la presentazione online del Master in Giurisprudenza, innovazione digitale e sostenibilità attraverso una riunione Webex disponibile a questo link. Potrai porre delle domande a Caterina Strippoli, head od Intellectual Property of ENEL Group, e Christian Iaione, Direttore del Master in Law, Digital Innovation and Sustainability.
A public debate on “Civic Engagement, Heritage and Sustainability” will take place on December 9th 2019 at the LUISS University’s Viale Romania campus (find the details here) as a side event to the third Consortium Meeting of the Horizon2020 project “OpenHeritage.Eu”, a pioneering engaged and problem-based research project on community-led sustainability mechanisms for cultural heritage in cities, organized by Luiss LabGov.City and Roma 3 University Architecture from December 8th through December 10th.
The debate will host scholars, international, European and national public institutions to stimulate a discussion about civic engagement and sustainability (social, economic and environmental) as cross-cutting principles for cultural heritage governance and applied research to trigger sustainable development processes at the local level.
Program
Institutional greetings Andrea Prencipe Rector Luiss University Giovanni Lo Storto General Manager Luiss University Antonio Punzi Department of Law Vice Dean Luiss University
Moderator Raffaele Bifulco Department of Law Luiss University
Keynotes Erminia Sciacchitano EU Commission DG Culture Policy Officer and Chief Scientific Advisor European Year of Cultural Heritage 2018 “The EU Policy framework on participatory governance of cultural heritage” Mark Thatcher Professor of Political science Luiss University “European Cultural Heritage policy: identity and markets”
Panel discussion Nicola Borrelli General Director Urban Regeneration Italian Ministry of Culture “Civic Collaboration as the engine for culture based local economic development – the Italian Policy Culture Urban Future” Peter Gould American University of Rome “EmpoweringCommunities through Archaeology and Heritage” Luisella Pavan Woolfe (tbc) Council of Europe “The role of the Faro Convention for the promotion of equality, inclusion and development of local communities and minorities through heritage” Laura Colini (tbc) Urbact “Integrated urban development and cultural heritage” Sandra Gizdulich (tbc) Urban Agenda Partnership for Culture and Cultural Heritage and Italy Territorial Cohesion Agency “The key actions of the Urban Agenda on Culture”
Concluding remarks Giovanni Caudo Roma Tre University – Architecture Department
The Luiss debate will be focused on one side on the role of Universities and other knowledge institutions like cultural NGOs and independent research centers as problem-based and engaged institutions and on the other side on the role that participatory governance in the cultural sector can and should play according the Faro Convention on the Value of Cultural Heritage for society and EU policies on participatory governance of Cultural Heritage.
Universities and other knowledge institutions like cultural NGOs and independent research centers are playing a key role in disseminating civic engagement around cultural heritage to generate economic, environmental and social sustainability in cities, which become laboratories of democratic, institutional and economic innovations based on culture. It is indeed necessary that Universities start experimenting people-centered, place-based, innovative and integrated approaches that can maximize the social and economic benefits in urban areas.
This requires a participatory governance approach that includes a broad spectrum of stakeholders that work together on experimenting innovative forms of financing cultural activities and cultural heritage through public-community partnerships.
Under this approach Universities and other knowledge institutions like cultural NGOs and independent research centers can act as platforms that enable cooperation among public, private, social and civic actors to generate direct and indirect social benefits on marginalised communities and target low-income areas to trigger sustainable development processes. The prototyping of sustainability models supported by multi-stakeholder partnerships that interpret the role of the knowledge institutions as an enabling platform for these processes and that enhance the role of civic and non profit actors, but also the implementation of the Faro Convention and EU policies on participatory governance of culture, might represent an innovative strategy to achieve the sustainability objectives promoted by the Agenda 2030 and its SDGs (e.g. “SDG 11: Make cities and human settlements inclusive, safe, resilient and sustainable” under which target 11.4 calls for strengthening efforts to protect and safeguard the world’s cultural and natural heritage and “SDG 17: Revitalize the global partnership for sustainable development” under which target 17.17 encourages and promotes “effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships”).
Read more about the program and the participants here.
On November 8, at the LUISS School of Law (Aula Nocco) in Via Parenzo 11 at 5:30 PM LUISS will host a Debate on “Urban Law, Innovation and Adequate Housing”. Among the speakers, S. Asadi (Human Rights Commissioner and head of the Human Rights Office of the City of Vienna), G. Crispi (UN Habitat, Urban legislation unit), S. Edwards (Secretary General Housing Europe), L. Montuori (Deputy Mayor for Urban Planning of the City of Rome), L. Talluri (President of Federcasa).
The eventi is connected to the applied research projects on the role of social housing in urban regeneration processes based on innovation and sustainability carried out by Luiss LabGov.City and by the recently settled center for research and competences BILL – Blockchain, artificial Intelligente, digital innovation Law Lab, and to the activities carried out within the courses of Land Use, Urban Law & Policy and Regulatory Innovation.
The fifth module of the Urban Clinic EDU@LabGov took place on Friday the 12th and Saturday the 13th of April into the Viale Romania Campus of LUISS University. The workshop has inaugurated the fifth module of the course. The module was dedicated to “Communication”.
The workshop hosted one important expert on these themes: prof. Paolo Peverini, professor at the Department of Enterprise and Management and Political Sciences in Luiss Guido Carli University, and he is expert in Marketing Communication and new media languages. Saturday, we hosted Chiara De Angelis, expert in information architecture and user experience design , who supported the LabGovers in drafting the communication plan for their project idea.
WORKSHOP
Prof. Peverini asked the LabGovers what communication plan they had in mind for their project.
After explaining their idea, prof. Peverini focused on how difficult it is to communicate a message. So, to try to effectively develop a message it becomes necessary to make the most of the cross-media effects. These effects show how the combined use of different media and the order of the media used to spread a message can cause a different reading of the same.
At the end of the workshop, Professor Peverini gave some suggestions to take care of the communication of our project. He emphasized how important it is to avoid a techno-deterministic approach, which dwells exclusively on the effectiveness of the medium. In fact, for Prof. Peverini, it is much more important to take care of the substantial and content aspects of the message.
CO-WORKING
Chiara De Angelis explained to LabGovers what are the essential elements that every communication plan should have. Based on the two examples and on the points that Dr. De Angelis highlighted, LabGovers divided into three groups to develop the communication plan for their project. It is important for them to place their project: this means underlining the fact that they are trying to transform the urban gardens into innovation hubs, by developing a new generation of digital gardens and a digital platform that will allow the urban gardeners and farmers to investigate the status of well-being in the cities. Another relevant feature for their path is the focus given to sustainability and in particular to the 17 SDGs of the 2030 Agenda.
After delivering their work, the LabGovers split into groups again to work on the user stories of their digital platform.
At the end of the exhibition, the LabGovers were divided into groups in order to create a prototype of the platform through an app, which allows you to link drawings and photographs between them through hyperlinks that can be placed on the photographs themselves. The result should therefore be a model of the platform that will be developed.
The last module ends like this but I assure you that it’s not over here.
