The fifth module of the Urban Clinic EDU@LabGov took place on Friday the 12th and Saturday the 13th of April into the Viale Romania Campus of LUISS University. The workshop has inaugurated the fifth module of the course. The module was dedicated to “Communication”.
The workshop hosted one important expert on these themes: prof. Paolo Peverini, professor at the Department of Enterprise and Management and Political Sciences in Luiss Guido Carli University, and he is expert in Marketing Communication and new media languages. Saturday, we hosted Chiara De Angelis, expert in information architecture and user experience design , who supported the LabGovers in drafting the communication plan for their project idea.
Prof. Peverini asked the LabGovers what communication plan they had in mind for their project.
After explaining their idea, prof. Peverini focused on how difficult it is to communicate a message. So, to try to effectively develop a message it becomes necessary to make the most of the cross-media effects. These effects show how the combined use of different media and the order of the media used to spread a message can cause a different reading of the same.
At the end of the workshop, Professor Peverini gave some suggestions to take care of the communication of our project. He emphasized how important it is to avoid a techno-deterministic approach, which dwells exclusively on the effectiveness of the medium. In fact, for Prof. Peverini, it is much more important to take care of the substantial and content aspects of the message.
Chiara De Angelis explained to LabGovers what are the essential elements that every communication plan should have. Based on the two examples and on the points that Dr. De Angelis highlighted, LabGovers divided into three groups to develop the communication plan for their project. It is important for them to place their project: this means underlining the fact that they are trying to transform the urban gardens into innovation hubs, by developing a new generation of digital gardens and a digital platform that will allow the urban gardeners and farmers to investigate the status of well-being in the cities. Another relevant feature for their path is the focus given to sustainability and in particular to the 17 SDGs of the 2030 Agenda.
After delivering their work, the LabGovers split into groups again to work on the user stories of their digital platform.
At the end of the exhibition, the LabGovers were divided into groups in order to create a prototype of the platform through an app, which allows you to link drawings and photographs between them through hyperlinks that can be placed on the photographs themselves. The result should therefore be a model of the platform that will be developed.
The last module ends like this but I assure you that it’s not over here.
The fourth module of the Urban Clinic EDU@LabGov took place on Friday the 29th and Saturday the 30th of March into the Viale Romania Campus of LUISS University. The workshop has inaugurated the fourth module of the course. The module was dedicated to “Urban experimentalism and service design” and foresaw a focus on the Mediterranean Diet and Nutraceutics. Indeed, the workshop hosted two important experts on these themes: Dr. Daniela Patti and prof. Lorenzo Maria Donini, while the co-working session was introduced by mr. Vincenzo Maria Capelli, urban agriculture entrepreneur and former World Champion of boating, and it was facilitated by Dr. Alessandro Piperno, PhD in Economics – Luiss and by dr. Arianna Centofanti expert in GDPR from the Law Firm Giplex. The experts have been invited on the basis of the ideas elaborated by the Labgovers that, as we know, are working on cooperative and digital gardens and platforms, in order to promote and raise awareness about sustainable agriculture and nutrition in the cities, through the urban common gardens.
Dr. Daniela Patti is an expert in the urban regeneration and in the collaborative and cooperative planning and co-founder and manager of Eutropian.org Research & Action (http://eutropian.org/). He has collaborated with LabGov in many EU funded projects.
Prof. Lorenzo Maria Donini is an expert in nutritional principles and food science from La Sapienza University where he also teaches in the Medical School.
The workshop was introduced by Dr. Daniela Patti that has explained to the Labgovers many experiences of cooperation in the cities and the new phenomena of Platform Cooperativism. He has talked also about EU projects dedicated to urban context and urban experimentalism, such as URBACT.
Prof. Lorenzo Maria Donini has talked about the uniqueness of the Mediterranean Diet and of its extraordinary benefits. He has also talked about Nutraceutics. These are two relevant themes for the platform that Labgovers are developing because they are themes that are not always known in the cities, especially in the peri-urban areas.
The 4th Module of the Urban Clinic LabGov EDU 2019 continued with the Co-Working session, held on March 30th. The co-working session was facilitated by Alessandro Piperno, Phd in Luiss Guido Carli, by dr. Arianna Centofanti from the law firm Giplex and by the Team of EDU@LabGov.
The Co-Working session took place in the LUISS Campus of Viale Romania and it started at 10 am with mr. Vincenzo Maria Capelli testimony, expert of Confagricoltura () and he is an agricultural entrepreneur of the urban gardens and italian boating world champion. He talked to the Labgovers about his professional experience with the “Orti del Canottiere” and the connection between urban agriculture, sport, nutrition, entrepreneurship. In particular, he has turned his passion into a job by creating a garden where sports can be practiced, the most fragile people can be assisted and you can play with animals. This testimony has greatly inspired the LabGovers for the project they are designing.
After this inspirational session, Alessandro Piperno explained the Labgovers of fundings for their idea and the different way to obtain them: elevator pitch, investor pitch, crowdfunding, business plan. Indeed, the LabGovers during the morning developed the business plan of their project. It’s an important passage to complete and improve the idea that they’re developing during this A.A. of the Urban Clinic LabGov EDU. For this reason, the LabGovers were divided into groups in order to produce the business plan.
In the afternoon, the LabGovers talked to dr. Arianna Centofanti, an expert of GDPR (General Data Protection Regulation) and member of the GIPLEX law firm, about processing of data and respect for privacy.
Saturday, March 23 2019, the second community gardening session of the Urban Clinic EDU LabGov has taken place in Luiss community garden #ortoLuiss. This appointment, as the first one, was dedicated to the “self-construction” Lab. Labgovers used this appointment in Luiss University to keep on developing and building their prototypes. This is how they are declining Sustainable innovation in the urban context.
Labgovers have improved and developed their initial ideas. They are designing and creating three prototypes of the next generation of digital urban and commons gardens. Through the structure that they are building they will put big data in the hands of the urban farmers and the urban gardeners.
Their work has been facilitated by two experts: arch. Silvia Berardinelli and Marco Falasca, architecture student part of two groups developing innovative structures in the cities. They gave the students the basis and their know-how to build these three prototypes and to make them stable and safe.
Labgovers have almost finished to build those three prototypes: one is for studying, the other is dedicated to chill and have a break and the third is made for work. They are all dedicated to the strengthening of a community, and to raise awareness about themes that are relevant for the individual and collective wellness such as sustainable agriculture, nutrition, diet, sport, tech justice, and many more.
Labgovers have still something to do: they will have to finish their work and to apply tech tools to the prototypes. At the same time they are designing and developing the digital platform that will be linked to the structures.
La politica industriale può trovare nella domanda della pubblica amministrazione un valido strumento per l’influenza di cui si avvale quest’ ultima nel mercato, nelle filiere produttive e nella qualità dell’occupazione.
Oggi però, affinché possa essere realmente efficace, è auspicabile un cambio di impostazione. Infatti, per poter sfruttare meglio gli appalti, sarebbe più che utile passare da un approccio prettamente amministrativo a uno più strategico.
Per favorire questa transizione, Confindustria insieme ad AgID e alla Conferenza delle Regioni e delle Province autonome, con la collaborazione di ITACA, hanno sottoscritto il Protocollo d’intesa, col quale si mira a incentivare la conoscenza e l’utilizzo degli appalti innovativi.
Solo la collaborazione fra pubblico e privato può favorire questo cambio di prospettiva.
Di questo, e di molto altro, si parlerà nel convegno, promosso da Confindustria, AGID e Conferenza delle Regioni e delle Province autonome e ITACA, “GESTIRE LA DOMANDA PUBBLICA COME LEVA DI INNOVAZIONE”.
Al convegno parteciperanno i firmatari del Protocollo, dell’ANAC, della Commissione europea e dei Ministeri più direttamente interessati oltre a molti dei maggiori esperti e interpreti della innovazione pubblica e privata.
Anche LabGov sarà presente alla conferenza portando la sua testimonianza nel campo dell’ open procurement e dell’open innovation.
Nella giornata del 20 aprile, dalle ore 16:00 alle ore 19:00, si terrà il workshop conclusivo del Laboratorio della clinica urbana EDU@LabGov di questo anno: tanti saranno gli ospiti e tante le idee in circolazione. L’incontro sarà strutturato seguendo le modalità di svolgimento di un BarCamp, ovvero di una conferenza non conferenza, durante la quale prenderanno la parola diversi attori per alimentare un dibattito sui temi attualissimi dell’impresa di comunità e dell’agricoltura urbana.
La prima parte dell’incontro sarà dedicata all’analisi del concetto di impresa di comunità e del settore comunità in Italia, attraverso una comparazione con il mondo anglosassone, a partire dalla presentazione dell’ebook “Local Italy. I domini del settore comunità in Italia”, redatto dal dott. Luca Tricarico in collaborazione con il dott. Flaviano Zandonai ed edito dalla Fondazione Giangiacomo Feltrinelli.
Successivamente, l’attenzione si sposterà sul tema dell’agricoltura urbana e di come gli orti urbani di comunità possano trasformarsi in forme embrionali di imprese di comunità. Per fare ciò abbiamo invitato le associazioni che gestiscono orti urbani nella città di Roma come l’Associazione Orti Urbani Tre Fontane, l’Associazione “Vivere in” ONLUS di Casal Brunori, l’Associazione “100 e a capo”, l’Associazione Valerio Daniel De Simoni e importanti esperti nel settore tra i quali
Claudio Bordi, coordinatore del progetto europeo URBACT RURAL di Roma Capitale e Risorse per Roma sugli orti urbani,
la prof.ssa Alessandra Battisti dell’Università La Sapienza di Roma, che ha portato avanti un progetto simile a Bastogi,
la dott.ssa Barbara Invernizzi, agronomo e paesaggista ideatrice di SFIDE, il progetto sugli orti nel carcere di Rebibbia,
Patrizia Tomasich e Anna Codazzi di EXPLORA – Il Museo dei Bambini di Roma, che sta lanciando un progetto dedicato agli orti didattici,
la dott.ssa Brunella Bonito, Responsabile dell’Ufficio Studi e Valutazione della Luiss Guido Carli, che sta curando la valutazione d’impatto dell’Orto LUISS.
L’incontro è volto a costruire una progettualità più ampia attorno a queste buone pratiche al fine di promuovere lo sviluppo urbano sostenibile e nuovi modelli di governance e di economia.
La chiusura dei lavori di questo ultimo modulo avverrà con il co-working del sabato.