On Friday, February 14th, the opening meeting of the LabGov 2020 Interdisciplinary Urban Clinic took place at the LOFT of the Luiss Guido Carli University .
The theme of the meeting was the Open and Collaborative Innovation for Sustainable Fashion and we had the honor to host the Luiss General Manager, Giovanni Lo Storto, Professor Maria Isabella Leone, Executive Director of the Master in Open Innovation & Intellectual Property at Luiss Business School and Dr. Luciana Delle Donne, founder and CEO of Made in Carcere.
The first part of the meeting was dedicated to the LabGov.City team presentation to the students with a focus on the projects carried out so far and the future goals that will see them involved. It was Dr. Lo Storto who welcomed the new LabGovers (the students of the Urban Clinic) and recalled the true meaning of the word “sustainability” that means awareness and coherence and sustain in the sense of creating and sustaining long lasting beauty. LabGov represents this kind of support as well as the exact edge of the role that a university and a training place should have in empowering students to the value of preserving the planet, the value of physical work, the respect for the city and the maintenance of public heritage with the final scope to train not only technicians but good citizens.
The meeting continued with an informal talk between Professor Maria Isabella Leone and Dr Luciana Delle Donne: with them we have combined both the theoretical and practical approach. In particular, Prof Leone highlighted the importance for a company to adopt Open Innovation’s methodology to be competitive in the market and improve the resilience of an enterprise. The real challenge, prof Leone points out, is to transform an Open Innovation methodology into concrete results by creating new business models that have a positive economic and social impact. Together with Dr. Luciana Delle Donne, we observed how innovative and sustainable social enterprises can be generated, involving fragile communities. Luciana told us her story, in particular her “second life” when after twenty years of employment in the world of finance she decided to devote herself to social entrepreneurship: in 2007 the brand “Made In Carcere” was born. The project aims to generate awareness and responsibility by including the inmates of Lecce prison in a dynamic process that gives them a job, a salary and above all the ability to face the world once their detention is over. The real challenge in social innovation is to go against the general trend because habits and mentality are the hardest thing to change.
The second phase of the meeting witnessed the presentation of numerous initiatives that will be invited to cooperate in the Urban Clinic, including the project of Francesco Malitesta and Edoardo Croce creators of the Artwear Lab “X-novo”, a roman start-up based on the exchange and reuse of garments that involves the participation of roman street artists. Flavia Romei told us about her atelier at Pigneto “Cheap Lobster” which creates tailor-made skirts with a mix of fabrics from textile scraps coming from fashion industries.
Finally, during the Magic City, the Christmas market promoted by Luiss, LabGov collaborated with Viving, a local NGO, and Young Ethos, a group of students of the Luiss Business School, to create a collection point of used clothes in order to donate them, regenerate and reuse them.
Claudia Chimenti, President of Viving and Beatrice Signoretti and Jacopo Ventura representing Young Ethos, told us about the evolution of Magic City. A part of these garments will be regenerated during the Urban Clinic thanks to the collaboration of several actors.
Next appointment on February 21st with the first module “Idea Generation Lab” and the workshop on the theme of “Open Innovation” presented by Prof. Leone, and the co-working with Dr. Alessandro Piperno on “Sustainable and Open Business Modelling Lab”. It will be a key moment to pique students’ interest, unite the Edu LabGov 2020 community and find the starting point from which to start a co-design process.