Open Innovation and Business Modelling: towards a more sustainable and innovative approach

On Friday 21th and Saturday 22th the students of the Urban Clinic Edu LabGov 2020 participated to the first workshop and co-working. The main goal of the meeting was to deepen the knowledge about an “Open and Collaborative Innovation” methodology that is lately gaining popularity.

On Friday, Professor Maria Isabella Leone, Director of the master in Open Innovation and IP at Luiss Business School, carried an interactive lesson, successfully involving students in a reasoning process, instead of flooding them with theoretical knowledge which hardly manages to capture students’ interest. The laboratory was based on the analysis of the innovative aspects and strategies of noted fashion brands, namely Ferragamo, Burberry, Piquadro and Stella McCartney and than investigate for business models of companies whose main scope is to revolutionize their activity and differentiate themselves from competitors. The students brought out interesting elements that were a source of reflection for the work they carried out the following day.

What emerged as a common trend is the transformation of waste materials into renewable resources so to create new fibres at low environmental impact. What has been stressed even more is that “Open Innovation” implies collaboration with actors coming from different realities, namely stat-ups, universities, customers, tech industries, incubators, consortia, spin-offs, industries and so on. This means there has to be trust in partnerships but whenever there is a common scope, the collaboration is more prone to be successful and consequentially improve the revenues of all participating actors.

The following day, Alessandro Piperno, PhD student in management at Luiss, exposed what a social enterprises is and how to help communities grow and develop in an urban context. After a brief talk about some important social enterprises like 4ocean, Made in Carcere, Patagonia, and Progetto Quid, students were inspired enough to propose some of their ideas in a process of brainstorming so to come up with three specific ideas to analyse more in detail for the next meeting. The laboratory’s outcome was an important step forward to understand new trends based on upcycle sustainable fashion and circular economy.

Next meeting will be on Friday 28th with the workshop “Entrepreneurship” held by prof. Alessandro Cavallo and Saturday 29th with the co-working “Building a social enterprise”  in which EDU 2020 tutors together with a jury of experts will listen to LabGovers’ pitch on their design idea. The laboratory will be an occasion for students to  test their ideas and get a feedback from experts in the field so to continue shaping their ideas and let the project evolve throughout the laboratory.