The Last module of the Urban Clinic LabGov EDU A.A. 2018/2019

The Last module of the Urban Clinic LabGov EDU A.A. 2018/2019

The fifth module of the Urban Clinic EDU@LabGov took place on Friday the 12th and Saturday the 13th of April into the Viale Romania Campus of LUISS University. The workshop has inaugurated the fifth module of the course. The module was dedicated to “Communication”.

The workshop hosted one important expert on these themes: prof. Paolo Peverini, professor at the Department of Enterprise and Management and Political Sciences in Luiss Guido Carli University, and he is expert in Marketing Communication and new media languages. Saturday, we hosted Chiara De Angelis, expert in information architecture and user experience design , who supported the LabGovers in drafting the communication plan for their project idea.

WORKSHOP

Prof. Peverini asked the LabGovers what communication plan they had in mind for their project.

After explaining their idea, prof. Peverini focused on how difficult it is to communicate a message. So, to try to effectively develop a message it becomes necessary to make the most of the cross-media effects.
These effects show how the combined use of different media and the order of the media used to spread a message can cause a different reading of the same.

At the end of the workshop, Professor Peverini gave some suggestions to take care of the communication of our project.
He emphasized how important it is to avoid a techno-deterministic approach, which dwells exclusively on the effectiveness of the medium. In fact, for Prof. Peverini, it is much more important to take care of the substantial and content aspects of the message.

CO-WORKING

Chiara De Angelis explained to LabGovers what are the essential elements that every communication plan should have. Based on the two examples and on the points that Dr. De Angelis highlighted, LabGovers divided into three groups to develop the communication plan for their project. It is important for them to place their project: this means underlining the fact that they are trying to transform the urban gardens into innovation hubs, by developing a new generation of digital gardens and a digital platform that will allow the urban gardeners and farmers to investigate the status of well-being in the cities. Another relevant feature for their path is the focus given to sustainability and in particular to the 17 SDGs of the 2030 Agenda.

After delivering their work, the LabGovers split into groups again to work on the user stories of their digital platform.

At the end of the exhibition, the LabGovers were divided into groups in order to create a prototype of the platform through an app, which allows you to link drawings and photographs between them through hyperlinks that can be placed on the photographs themselves. The result should therefore be a model of the platform that will be developed.

The last module ends like this but I assure you that it’s not over here.

Urban Clinic LabGov EDU 2019: V Module

Urban Clinic LabGov EDU 2019: V Module

Save the date: the fifth module of the Urban Clinic EDU@LabGov will take place on 12th and 13th April in Luiss Guido Carli University. This fifth module is mainly dedicated to ‘Communication’.

On Friday 12th April the workshop will take place in the classroom 310 from 16pm to 18pm in the Luiss Campus.

The Urban Clinic will host prof. Paolo Peverini, professor at the Department of Impresa and Management and Political Sciences in Luiss Guido Carli University, and he is expert in Marketing Communication and new media languages. This meeting will represent an important step in the development of the launch of the digital platform that Labgovers have designed in order to understand how to communicate its value by exploiting the potential of social media.

On Saturday 13th April from 10 am to 17 pm in room 310 of the Luiss Guido Carli Campus will take place the fifth co-working session. The Urban Clinic will host Arianna Vulpiani, agricultural entrepreneur of the Biofarm Orto (https://www.facebook.com/biofarmorto/) and host of RadioFood. She will talk to the Labgovers about her professional experience and the connection between urban agriculture, healthy food, entrepreneurship. She has communicated in a very disruptive way her life choices and she will try to guide the Labgovers in their communication planning session. The co-working session will be moderated from Chiara De Angelis, former president of LabGov and UX designer at Fifth Beat and from the team of EDU@LabGov to support the students in order to develop the communication plan for their idea and to keep on developing the digital platform.

Stay Tuned!

Urban Clinic LabGov EDU 2019 – IV Module: Workshop and Co-working

Urban Clinic LabGov EDU 2019 – IV Module: Workshop and Co-working

The fourth module of the Urban Clinic EDU@LabGov took place on Friday the 29th and Saturday the 30th of March into the Viale Romania Campus of LUISS University. The workshop has inaugurated the fourth module of the course. The module was dedicated to “Urban experimentalism and service design” and foresaw a focus on the Mediterranean Diet and Nutraceutics. Indeed, the workshop hosted two important experts on these themes: Dr. Daniela Patti and prof. Lorenzo Maria Donini, while the co-working session was introduced by mr. Vincenzo Maria Capelli, urban agriculture entrepreneur and former World Champion of boating, and it was facilitated by Dr. Alessandro Piperno, PhD in Economics – Luiss and by dr. Arianna Centofanti expert in GDPR from the Law Firm Giplex. The experts have been invited on the basis of the ideas elaborated by the Labgovers that, as we know, are working on cooperative and digital gardens and platforms, in order to promote and raise awareness about sustainable agriculture and nutrition in the cities, through the urban common gardens.

WORKSHOP

Dr. Daniela Patti is an expert in the urban regeneration and in the collaborative and cooperative planning and co-founder and manager of Eutropian.org Research & Action (http://eutropian.org/). He has collaborated with LabGov in many EU funded projects.

Prof. Lorenzo Maria Donini is an expert in nutritional principles and food science from La Sapienza University where he also teaches in the Medical School. 

The workshop was introduced by Dr. Daniela Patti that has explained to the Labgovers many experiences of cooperation in the cities and the new phenomena of Platform Cooperativism. He has talked also about EU projects dedicated to urban context and urban experimentalism, such as URBACT.

Prof. Lorenzo Maria Donini has talked about the uniqueness of the Mediterranean Diet and of its extraordinary benefits. He has also talked about Nutraceutics. These are two relevant themes for the platform that Labgovers are developing because they are themes that are not always known in the cities, especially in the peri-urban areas.

COWORKING

The 4th Module of the Urban Clinic LabGov EDU 2019 continued with the Co-Working session, held on March 30th. The co-working session was facilitated by Alessandro Piperno, Phd in Luiss Guido Carli, by dr. Arianna Centofanti from the law firm Giplex and by the Team of EDU@LabGov.

The Co-Working session took place in the LUISS Campus of Viale Romania and it started at 10 am with mr. Vincenzo Maria Capelli testimony, expert of Confagricoltura (http://www.confagricoltura.it/ita/) and he is an agricultural entrepreneur of the urban gardens and italian boating world champion. He talked to the Labgovers about his professional experience with the “Orti del Canottiere” and the connection between urban agriculture, sport, nutrition, entrepreneurship. In particular, he has turned his passion into a job by creating a garden where sports can be practiced, the most fragile people can be assisted and you can play with animals. This testimony has greatly inspired the LabGovers for the project they are designing.

After this inspirational session, Alessandro Piperno explained the Labgovers of fundings for their idea and the different way to obtain them: elevator pitch, investor pitch, crowdfunding, business plan. Indeed, the LabGovers during the morning developed the business plan of their project. It’s an important passage to complete and improve the idea that they’re developing during this A.A. of the Urban Clinic LabGov EDU. For this reason, the LabGovers were divided into groups in order to produce the business plan.

In the afternoon, the LabGovers talked to dr. Arianna Centofanti, an expert of GDPR (General Data Protection Regulation) and member of the GIPLEX law firm, about processing of data and respect for privacy.

Urban Clinic LabGov EDU 2019: IV Module

Urban Clinic LabGov EDU 2019: IV Module

Save the date: on 29th and 30th March will take place the fourth module of the Urban Clinic EDU@LabGov in Luiss Guido Carli University. This fourth module is mainly dedicated to ‘Urban Experimentalism’!

On Friday 29th March the workshop will take place in the classroom 305b from 16pm to 18pm in the Luiss Campus.

The Urban Clinic will host dr. Daniela Patti, expert in the urban regeneration and in the collaborative planning and co-founder and manager of Eutropian.org Research & Action (http://eutropian.org/). She will talk about cooperation in cities and successful examples of civic cooperation. In the second part of the workshop, Labgovers will listen to prof. Lorenzo Maria Donini, expert in nutritional principles and food science from La Sapienza University. This will represent an important step in the development of the digital platform that Labgovers have designed in order to raise awareness towards the importance of food, sport and agriculture for individual and collective well-being.

On Saturday 30th March from 10 am to 17 pm in room 310 of the Luiss roman Campus will take place the fourth co-working session. The Urban Clinic will host Vincenzo Maria Capelli, agricultural entrepreneur of the gardens and boating champion from Confagricoltura. He will talk to the Labgovers about his professional experience and the connection between urban agriculture, sport, entrepreneurship. The co-working session will be moderated from Alexander Piperno, PhD Luiss in economics and from the team of EDU@LabGov to support the students in order to add new wedges to the idea that they are developing and to strengthen the sustainability model.

Stay Tuned!

Urban Clinic LabGov EDU 2019: second community gardening session

Urban Clinic LabGov EDU 2019: second community gardening session

Save the date: next Saturday, 23rd March we will host the second EDU@LabGov community gardening session in Luiss Community Garden from 10 am to 13am.

The LabGovers will work in order to improve and complete the prototype of the platform that they are building. This session will represent a fundamental moment to practically apply what they have learnt during the first three modules in the classroom. This is not only a didactic moment, it is a collaborative practice that they will see to bud a project on which the LabGovers (students of the Urban Clinic of LabGov) are assiduously working and with passion. If you are interested in following their work, follow our official social networks!

Stay Tuned!