L’idea progettuale della Clinica Urbana EDU@LabGov 2019

L’idea progettuale della Clinica Urbana EDU@LabGov 2019

Martedì 4 giugno si è tenuto l’evento di presentazione dell’idea progettuale prototipata dagli studenti della Clinica Urbana EDU@LabGov A.A 2018/2019 (i LabGovers) presso l’Università Luiss Guido Carli.

L’evento, che ha preso luogo all’interno del Festival Sviluppo Sostenibile promosso da ASviS – Alleanza Italiana per lo Sviluppo Sostenibile, si è tenuto nell’aula Toti del campus Luiss di viale Romania gremita di studenti, docenti e personale Luiss. I LabGovers e il team di LabGov hanno presentato l’idea progettuale sviluppata in questi mesi di Clinica Urbana: l’orto digitale e la piattaforma GrInn.City – GRowing sustainable INNovation.

Scopo dell’idea progettuale è avvicinare sempre più agricoltura e città, riconnettendo il contesto urbano a discorsi propri della tradizione mediterranea e italiana, quali modelli di agricoltura e alimentazione sani e consapevoli. Inoltre l’idea progettuale mira a scoprire come si vive e consuma nelle città e nei quartieri, a partire dalle aree urbane più complesse, per creare un big data sui temi in oggetto al progetto (alimentazione, stile di vita, benessere circolare, consapevolezza).

L’orto digitale coniuga temi come sostenibilità, innovazione, agricoltura urbana, orti urbani in una struttura mobile pensata per le università, le aziende e i centri urbani.

Ogni struttura è dotata di un pannello solare che garantisce energia sostenibile, di prese di corrente e di connessione Wifi. L’idea dell’orto digitale intende avvicinare le persone a temi estremamente attuali e, per questo motivo, ogni struttura è dotata di un QR code che rimanda alla piattaforma digitale GrInn.City al cui interno sono presenti diverse sezioni dedicate all’alimentazione, allo sport, alla stagionalità, a favole sul mondo dell’alimentazione e della natura. Vi sono anche sezioni dedicate ai più curiosi come “lo sapevi che?” o quiz per capire quanto si è “grinn”.

Ad assistere alla presentazione due ospiti di rilievo: il Direttore Generale della Luiss, Giovanni Lo Storto e il Presidente di Confagricoltura, Massimiliano Giansanti, i quali con entusiasmo hanno dato feedback al lavoro svolto dai LabGovers.

Dopo il saluto da parte del prof. Christian Iaione, direttore scientifico di LabGov, il team di LabGov, guidato dalla dott.ssa Elena De Nictolis, Phd Luiss e direttrice scientifica della Clinica Urbana ha presentato la metodologia codificata da LabGov per rispondere a sfide come quelle lanciate da Luiss e Confagricoltura e per incubare progetti ed imprese sociali.

Il primo a prendere la parola è stato il Direttore Generale che ha affermato come il “Il punto centrale da cui partire è la consapevolezza della propria identità, che è legata soprattutto al territorio di cui si è impressione. Bisogna conoscere e riconoscersi in un territorio. Da qui l’urgenza di un orto alla Luiss e di avere nell’orto i bimbi delle scuole del territorio, gli anziani del quartiere e i ragazzi del progetto Autistici & Giardinieri”. Il DG, dopo aver commentato positivamente l’idea progettuale dei Labgovers e la nascita di questa sinergia tra Luiss, LabGov e Confagricoltura ha sottolineato l’importanza di una formazione che sia “large-life” oltre che “long-life” e ha parlato della sostenibilità come “mezzo necessario per poter custodire la bellezza a lungo nel tempo”.

Dopo l’intervento del DG Luiss ha preso la parola il Presidente Giansanti  che ha ricordato come “Dentro un orto si fa un’attività comune, per cui tutti insieme lavoriamo la terra, tutti insieme disegniamo, tutti insieme irrighiamo, tutti insieme creiamo tutte quelle condizioni per arrivare al successo e al frutto.” e che, guardando al futuro, ha lanciato 4 parole d’ordine: “1. Responsabilità, ambientale, sociale e d’impresa; 2. Consapevolezza, che racchiude anche coraggio; 3. Avanguardia, stare sempre e comunque con la testa al futuro; 4. Successo, che è somma delle prime tre”.

Al termine degli interventi, Alessandro Piperno, Phd Luiss Guido Carli del dipartimento di Impresa e Management, ha presentato il modello di business dell’idea progettuale che prevede una governance cooperativa della piattaforma e del big data su alimentazione e stile di vita nella città.

Benedetta Gillio presidente della Start-Up LabGov.city ha lanciato le prossime sfide per la Clinica Urbana EDU@LabGov 2020. Continueremo a lavorare sui temi dell’innovazione, della sostenibilità focalizzandosi sempre su agricoltura urbana e continuando, seguendo il modello che LabGov.City sta prototipando a Capri, a lavorare sulla mobilità sostenibile.

L’evento si è concluso con il saluto finale del Direttore Generale, Giovanni Lo Storto che, citando il libro “Guida galattica per autostoppisti” ha lanciato la sfida del Frugo, un “tipo straordinariamente in gamba che fa cose fuori dal comune “, che, riconnettendosi al libro “Frugal Innovation” fa di più con meno, innova avendo attenzione della sostenibilità. I Labgovers saranno quindi ambasciatori di cambiamento tra gli studenti dell’Ateneo!

Ora guardiamo al futuro e ci prepariamo alle prossime sfide che dovremo affrontare!

Tuesday, June 4th 2019 the final event of the Urban Clinic EDU@LabGov took place in Luiss University. The event was organized in the framework of the Sustainable Development Festival in order to present the design concept elaborated by the students of the Urban Clinic EDU@LabGov A.A 2018/2019 (the LabGovers).

The event was placed within the Sustainable Development Festival promoted by ASviS – Italian Alliance for Sustainable Development.

In a classroom full of students, professors and staff Luiss, the LabGov team presented the design concept developed in recent months: the digital urban garden and the platform GrInn.City – GRowing sustainable INNovation.

The digital garden combines issues such as sustainability, innovation, urban agriculture, urban gardens in a mobile structure designed for universities, businesses and urban centers. Each structure is equipped with a solar panel providing sustainable energy, power sockets and Wifi connection. The idea of the digital garden designed in this way aims at bringing people closer to extremely topical issues and, for this reason, each structure will be equipped with a QR code that will refer to the digital platform where there are several sections dedicated to feed, sports, food, fairy tales on food. There are also sections dedicated to the most curious such as “Did you know what?” or quizzes to understand how green you are.

The presentation was attended by two important guests: the Luiss General Manager, Giovanni Lo Storto and the President of Confagricoltura, Massimiliano Giansanti, who enthusiastically gave feedback to the work done by LabGovers.

The first to take the floor was the General Director who addressed several issues: he spoke about the small daily gestures to be made to respect the territory. Finally, he concluded by stressing the theme of sustainability: “Let’s remember that the term ” sustainable” English-speaking comes from the word “sustain”, which in English means the central key of the piano that serves to maintain a sweet sound in the long run. We should reflect on the fact that sustainability is not a term that implies sacrifice but a necessary means to be able to preserve beauty for a long time”.

President Giansanti then took the floor, recalling that “Inside a garden we make a common activity, so that all together we work the ground, all together we draw, all together we irrigate, all together we create all those conditions to achieve success and fruit” and, looking to the future, he launched 4 watchwords: “responsibility, environmental, social and business; awareness, which also contains courage; avant-garde, to be always and in any case with the head to the future, success, which is the sum of the first three”.

After the feedback session, Alessandro Piperno, Phd of Luiss Guido Carli in Enterprise and Management, presented the business model of the project idea that provides a cooperative governance of the platform and then Benedetta Gillio, president of the Start-Up LabGov.City, launched the next challenges for the Urban Clinic EDU@LabGov 2020. We will continue to work on issues such as innovation, sustainability by keeping on focusing on urban agricolture and sustainable mobility.

The event ends with the final greeting of the General Director, Giovanni Lo Storto, who has launched the challenge of the Frugo, a sustainabile change ambassador.


Let’s look to the future!

The last meeting of the Urban Clinic EDU@LabGov 2019

The last meeting of the Urban Clinic EDU@LabGov 2019

Save the date: next Saturday, 4th May 2019, Luiss University will host the last meeting of EDU@LabGov in Luiss Community Garden from 10 am to 12am.

In this occasion the LabGovers (students of the Urban Clinic of LabGov) will work to make the last adjustments to the prototype of the project that they have designed during these months. In particular, they will work on inserting the technological elements that respond to the challenges related to sustainable agriculture, energy, tech justice and many more. Furthermore, they will co-design the event in which they will present their ideas to the public!

This appointment will represent the last moment to put into practice definitively the topics they have discuss during this Urban Clinic of LabGov A.A 2018/2019.

As always, if you are interested in following their work, follow our official social networks!

This is a very last moment before the final event.

Urban Clinic LabGov EDU 2019 – III Community Gardening

Urban Clinic LabGov EDU 2019 – III Community Gardening

Saturday, April 27th 2019, the third community gardening session of the Urban Clinic EDU LabGov has taken place in Luiss community garden #OrtoLuiss. This last appointment was dedicated to completing the construction of the material prototypes designed during this A.A. of the Urban Clinic by the students.

This appointment was dedicated to completing the construction of their material prototype that is an entry point in cities, and it is also equipped with technological elements. This entry point will link to the immaterial protoype, that want to raise awareness on issues such as sustainable agriculture, nutrition, diet, sport, tech justice and many more.

Labgovers split into groups to perfect their prototype and demonstrated great organizational and collaborative skills. But they still have some things to do and for this reason we will meet again on Saturday 4th May in Luiss!

The LabGovers just don’t want to leave us!

Stay Tuned!

Urban Clinic LabGov EDU 2019: third community gardening session

Urban Clinic LabGov EDU 2019: third community gardening session

Save the date: next Saturday, 27th April Luiss University will host the third EDU@LabGov community gardening session in Luiss Community Garden from 10 am to 13am.

The LabGovers (students of the Urban Clinic of LabGov) will work to make the last adjustments to the prototype of the project that they have designed during these months. This session represents a fundamental moment to put into practice definitively the topics they have discussed in recent months: urban agriculture, urban gardens, healthy nutrition, innovation, technology, justice, sustainability.

The students of the Urban Clinic of LabGov have designed and created an innovative solution to the problems created by the scarcity of knowledge about the state of well being in the cities. They have created two prototypes, one material and one immaterial: a multifunctional structure that will be installed in the city (in strategic points, by starting from the urban gardens) and a digital platform. Through those two tools they will be able to start an awareness/information campaign about the relevance of sustainable models of agriculture and nutrition in the cities and its importance for the individual and collective well-being. At the same time they will investigate the state of the urban well-being by collecting big data on this issue.

As always, this is not just a didactic moment but a collaborative practice born in the walls of the Luiss Guido Carli university and the results will be exported in the city.

If you are interested in following their work, follow our official social networks!

The Last module of the Urban Clinic LabGov EDU A.A. 2018/2019

The Last module of the Urban Clinic LabGov EDU A.A. 2018/2019

The fifth module of the Urban Clinic EDU@LabGov took place on Friday the 12th and Saturday the 13th of April into the Viale Romania Campus of LUISS University. The workshop has inaugurated the fifth module of the course. The module was dedicated to “Communication”.

The workshop hosted one important expert on these themes: prof. Paolo Peverini, professor at the Department of Enterprise and Management and Political Sciences in Luiss Guido Carli University, and he is expert in Marketing Communication and new media languages. Saturday, we hosted Chiara De Angelis, expert in information architecture and user experience design , who supported the LabGovers in drafting the communication plan for their project idea.

WORKSHOP

Prof. Peverini asked the LabGovers what communication plan they had in mind for their project.

After explaining their idea, prof. Peverini focused on how difficult it is to communicate a message. So, to try to effectively develop a message it becomes necessary to make the most of the cross-media effects.
These effects show how the combined use of different media and the order of the media used to spread a message can cause a different reading of the same.

At the end of the workshop, Professor Peverini gave some suggestions to take care of the communication of our project.
He emphasized how important it is to avoid a techno-deterministic approach, which dwells exclusively on the effectiveness of the medium. In fact, for Prof. Peverini, it is much more important to take care of the substantial and content aspects of the message.

CO-WORKING

Chiara De Angelis explained to LabGovers what are the essential elements that every communication plan should have. Based on the two examples and on the points that Dr. De Angelis highlighted, LabGovers divided into three groups to develop the communication plan for their project. It is important for them to place their project: this means underlining the fact that they are trying to transform the urban gardens into innovation hubs, by developing a new generation of digital gardens and a digital platform that will allow the urban gardeners and farmers to investigate the status of well-being in the cities. Another relevant feature for their path is the focus given to sustainability and in particular to the 17 SDGs of the 2030 Agenda.

After delivering their work, the LabGovers split into groups again to work on the user stories of their digital platform.

At the end of the exhibition, the LabGovers were divided into groups in order to create a prototype of the platform through an app, which allows you to link drawings and photographs between them through hyperlinks that can be placed on the photographs themselves. The result should therefore be a model of the platform that will be developed.

The last module ends like this but I assure you that it’s not over here.

Urban Clinic LabGov EDU 2019: V Module

Urban Clinic LabGov EDU 2019: V Module

Save the date: the fifth module of the Urban Clinic EDU@LabGov will take place on 12th and 13th April in Luiss Guido Carli University. This fifth module is mainly dedicated to ‘Communication’.

On Friday 12th April the workshop will take place in the classroom 310 from 16pm to 18pm in the Luiss Campus.

The Urban Clinic will host prof. Paolo Peverini, professor at the Department of Impresa and Management and Political Sciences in Luiss Guido Carli University, and he is expert in Marketing Communication and new media languages. This meeting will represent an important step in the development of the launch of the digital platform that Labgovers have designed in order to understand how to communicate its value by exploiting the potential of social media.

On Saturday 13th April from 10 am to 17 pm in room 310 of the Luiss Guido Carli Campus will take place the fifth co-working session. The Urban Clinic will host Arianna Vulpiani, agricultural entrepreneur of the Biofarm Orto (https://www.facebook.com/biofarmorto/) and host of RadioFood. She will talk to the Labgovers about her professional experience and the connection between urban agriculture, healthy food, entrepreneurship. She has communicated in a very disruptive way her life choices and she will try to guide the Labgovers in their communication planning session. The co-working session will be moderated from Chiara De Angelis, former president of LabGov and UX designer at Fifth Beat and from the team of EDU@LabGov to support the students in order to develop the communication plan for their idea and to keep on developing the digital platform.

Stay Tuned!