On June 26, 2025, on the beautiful premises of Villa Blanc, Luiss University, we hosted the XYZ CAMP 2025 (https://landing.luiss.it/xyzcamp/), an intergenerational event to discuss research, governance and policy approaches to address the complex topic of Just Sustainable Innovation. We engaged young talents from Luiss courses, top executives, policy-makers including from national governments and EU institutions, practitioners, professionals, government officials, NGOs leaders and academics.
The morning saw lightening talks and dynamic roundtables that touched upon compelling topics such as the spaces and knowledges that are needed to make sustainable innovation just; new ways to approach our university’s curricula to equip our students with the skills needed to face the future; the role of culture, traditions and history to advance technological progress; the centrality of territories and local institutions in steering sustainable innovation; the mission of universities and research centres in fostering technology transfer to territories in a just manner; the inclusion of peripheries and vulnerable communities in sustainable innovation and urban regeneration; the importance of co-governance and co-design processes supported by public administration; exploring the space and valuing it as a ‘common universal good’.
In the afternoon, students from the degree programs in Strategic Management, Innovation and Sustainability (SMIS) and Law, Digital Innovation and Sustainability (LDIS) had the chance to present their projects to a jury composed of leading corporate managers and representatives from national and EU institutions. Best projects awards have been assigned to different categories, such as the ‘most regenerative’ idea which was given to the project presented by the students that joined earlier in May the Students Bootcamp 2025: “The Puglia System for Just Sustainable Innovation”, organised in the framework of the AWARE Horizon Europe project (see https://labgov.city/theurbanmedialab/aware-stakeholder-engagement-students-bootcamp-2025-the-puglia-system-for-just-sustainable-innovation/).
Throughout this engaging day, we truly lived the motto of the XYZ Camp: “Learn from the wisdom and experience of Generation X, act with the dynamism and adaptability of Generation Y, and think with the innovative and forward-looking mindset of Generation Z!”.
A sincere thanks to all organizations, partners and participants that made the day possible.
See the full video here: VIDEO
